• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • N

    National Taiwan University

    賽局與產業競爭策略 (Game Theory and Business Strategy)

    Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

    5
    Rating, 5 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de Palermo

    Inteligencia Artificial Aplicada al Derecho

    Skills you'll gain: Legal Writing, Legal Strategy, Legal Technology, Prompt Engineering, Responsible AI, Legal Research, AI Security, AI Enablement, Generative AI, Process Optimization, Case Studies, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Analyzing Job Needs and Creating Job Postings

    Skills you'll gain: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding

    Beginner · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    Applied Statistics for Data Analytics

    Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Histogram, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Simulation and Simulation Software, Sampling (Statistics), LLM Application, Spreadsheet Software

    4.9
    Rating, 4.9 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    AI and Machine Learning Algorithms and Techniques

    Skills you'll gain: Unsupervised Learning, Generative AI, Large Language Modeling, Supervised Learning, Deep Learning, LLM Application, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Reinforcement Learning, Predictive Modeling, Machine Learning Algorithms, Artificial Neural Networks, Feature Engineering, Model Evaluation, Convolutional Neural Networks, Data Preprocessing, Dimensionality Reduction

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Davis

    AI for Knowledge Workers

    Skills you'll gain: Prompt Engineering, Generative AI, Anthropic Claude, Responsible AI, ChatGPT, LLM Application, Data Ethics, AI Enablement, Artificial Intelligence, Artificial Neural Networks, Brainstorming, Machine Learning, Deep Learning, Information Privacy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Google Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Analytics, Consumer Behaviour, Data Analysis, Customer Relationship Management, Advertising Campaigns

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Generative Adversarial Networks (GANs), Customer Relationship Management (CRM) Software, Data Ethics, Generative AI, Marketing Design, Marketing Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    74 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Deep Learning for Healthcare

    Skills you'll gain: Deep Learning, Convolutional Neural Networks, Health Informatics, Autoencoders, Recurrent Neural Networks (RNNs), Image Analysis, Embeddings, Machine Learning, Applied Machine Learning, Health Care, Model Deployment, Generative Adversarial Networks (GANs), Artificial Neural Networks, Healthcare Project Management, Supervised Learning, Model Evaluation, Machine Learning Methods, Graph Theory, Medical Science and Research, Big Data

    3.3
    Rating, 3.3 out of 5 stars
    ·
    49 reviews

    Advanced · Specialization · 1 - 3 Months

  • U

    University of Pennsylvania

    Introducción a la Gestión de Operaciones

    Skills you'll gain: Operations Management, Process Analysis, Business Operations, Operational Efficiency, Production Process, Operational Performance Management, Business Process Improvement, Service Improvement, Process Optimization, Quality Management, Performance Measurement, Quality Control, Business, Productivity Software, Inventory Management System, Resource Utilization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    88 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Environmental Economics

    Skills you'll gain: Sustainable Development, Sustainable Business, Environmental Policy, Environmental Regulations, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Cost Benefit Analysis, Economics, Oil and Gas, Policy Analysis, Supply And Demand, Market Analysis, Public Policies, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Metodología jurídica

    Skills you'll gain: Legal Research, Legal Writing, Teaching, Case Law, Research Methodologies, Instructional Strategies, Research, Case Studies, Curriculum Development, Qualitative Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…196197198…376

In summary, here are 10 of our most popular market research courses

  • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
  • Inteligencia Artificial Aplicada al Derecho: Universidad de Palermo
  • Analyzing Job Needs and Creating Job Postings : Automatic Data Processing, Inc. (ADP)
  • Applied Statistics for Data Analytics: DeepLearning.AI
  • AI and Machine Learning Algorithms and Techniques: Microsoft
  • AI for Knowledge Workers: University of California, Davis
  • Analíticas en Páginas Web: Tecnológico de Monterrey
  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
  • Deep Learning for Healthcare: University of Illinois Urbana-Champaign
  • Introducción a la Gestión de Operaciones: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok