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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Cloudera

    Analyzing Big Data with SQL

    Skills you'll gain: SQL, Apache Hive, Big Data, MySQL, Databases, PostgreSQL, Data Manipulation, Data Analysis, Virtual Machines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    531 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Logistic Regression with NumPy and Python

    Skills you'll gain: Matplotlib, Data Visualization, Seaborn, Logistic Regression, NumPy, Data Analysis, Jupyter, Data Science, Machine Learning, Machine Learning Algorithms, Python Programming, Supervised Learning, Classification Algorithms, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    396 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 1

    Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Scatter Plots, Microsoft Excel, Excel Formulas, Data Analysis, Bayesian Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universiteit Leiden

    Population Health: Responsible Data Analysis

    Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Analysis, Descriptive Statistics, Statistical Methods, Probability & Statistics, Data Ethics, Data Collection, Exploratory Data Analysis, Statistical Reporting, Logistic Regression, Statistical Modeling, Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Analítica de Datos en Finanzas​

    Skills you'll gain: Technical Analysis, Portfolio Management, Investments, Financial Forecasting, Financial Trading, Investment Management, Financial Analysis, Financial Market, Financial Modeling, Analytics, Portfolio Risk, Predictive Analytics, Capital Markets, Performance Measurement, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Market Data, Equities, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    218 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Data Modeling with Power BI: Advanced DAX Calculations

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Analysis, Financial Data, Business Intelligence, Data Modeling, Financial Analysis, Time Series Analysis and Forecasting, Data Visualization, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    16 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Alfaisal University | KLD

    أساسيات الذكاء الاصطناعي والبيانات الضخمة | AI

    Skills you'll gain: Computer Vision, Natural Language Processing, Robotics, Machine Learning, Big Data, Artificial Intelligence, Supervised Learning, Deep Learning, Reinforcement Learning, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Strategic Sales Management Final Project

    Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, B2B Sales, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Visualization for Data Journalism

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Presentation, Infographics, Data Visualization Software, Data Storytelling, Plotly, Matplotlib, Journalism, Graphing, Data Literacy, Color Theory, Data Manipulation, Design Elements And Principles, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Entrepreneurship Capstone

    Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Sales Management, Entrepreneurship, Sales Process, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Management, Product Development, Commercialization, New Business Development, Process Validation, Business Strategies, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    274 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyzing Big Data with SQL: Cloudera
  • Logistic Regression with NumPy and Python: Coursera
  • Statistics and Data Analysis with Excel, Part 1: University of Colorado Boulder
  • Foundations of Music Promotion & Branding: GRAMMY GO
  • Population Health: Responsible Data Analysis: Universiteit Leiden
  • Analítica de Datos en Finanzas​: Universidad de los Andes
  • Data Modeling with Power BI: Advanced DAX Calculations : Coursera
  • أساسيات الذكاء الاصطناعي والبيانات الضخمة | AI: Alfaisal University | KLD
  • Create an Email Autoresponder Using Mailchimp: Coursera
  • Strategic Sales Management Final Project: Fundação Instituto de Administração

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Social Media Marketing (9)
Brand Management (7)

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