• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Science Methods for Quality Improvement

    Skills you'll gain: Process Capability, Sampling (Statistics), R (Software), Correlation Analysis, Statistical Inference, Probability Distribution, Statistical Visualization, R Programming, Statistical Process Controls, Statistical Hypothesis Testing, Statistical Methods, Data Science, Statistics, Data Analysis, Statistical Analysis, Data Analysis Software, Probability, Descriptive Statistics, Quality Improvement, Process Engineering

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    53 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    كيفية تقييم أداء حملتك الإعلانية على موقع بنترست

    Skills you'll gain: Pinterest, Advertising Campaigns, Digital Advertising, Performance marketing, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Web Analytics, Report Writing, Marketing Analytics, Digital Marketing, Marketing Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Communicating Data Insights with Tableau

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Storytelling, Tableau Software, Data-Driven Decision-Making, Data Visualization Software, Business Reporting, Data Analysis, Business Intelligence, Presentations, Exploratory Data Analysis, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    2

    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Digital Transformation, Predictive Modeling, Business Transformation, Strategic Decision-Making, Forecasting, Technology Strategies, Emerging Technologies, Business Strategies, Leadership, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Design a Strong and Cohesive Product Brand

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Logo Design, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Storyboarding, Visual Design

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Put It All Together: Prepare for a Cloud Data Analyst Job

    Skills you'll gain: Responsible AI, Generative AI, Data Ethics, Data Analysis, Google Cloud Platform, Analytical Skills, Professional Development, Data Presentation, Problem Solving, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data Analysis with NumPy and Pandas

    Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Data Import/Export, NumPy, Time Series Analysis and Forecasting, Business Reporting, Jupyter, Data Wrangling, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, Data Cleansing, Data Preprocessing, Analytics, Data Processing, Management Reporting, Business Analytics, Python Programming

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    تصميم تجربة المستخدم من Google

    Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Presentations, Responsive Web Design, Information Architecture, User Story, Storyboarding, User Research, Design, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Web Design, User Centered Design, Data Ethics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Design Thinking for Data Professionals

    Skills you'll gain: A/B Testing, Design Thinking, Experience Design, Data Storytelling, Dashboard, User Feedback, Stakeholder Engagement, Customer Insights, Interviewing Skills, Business Requirements, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Erstelle Grafiken für Facebook in Visme

    Skills you'll gain: Facebook, Social Media Strategy, Social Media, Social Media Marketing, Social Media Content, Marketing Materials, Graphic and Visual Design Software, Graphic Design, Content Creation, Advertising Campaigns

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Qlik Sense for Beginners: Analyze and Visualize Data

    Skills you'll gain: Data Storytelling, Customer Analysis, Data Integration, Interactive Data Visualization, Dashboard, Data Visualization, Data Analysis, Customer Insights, Data-Driven Decision-Making, Data Analysis Software, Exploratory Data Analysis, Presentations, Analytics, Technical Communication, Data Visualization Software, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fudan University

    游戏产业概论

    Skills you'll gain: Game Design, Intellectual Property, Video Game Development, Production Process, Business, Company, Product, and Service Knowledge, Regulation and Legal Compliance, Innovation, Product Marketing, Case Studies

    3.6
    Rating, 3.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics capstone project
marketing analytics: data predictions and dashboards
meta marketing analytics
digital marketing analytics
text marketing analytics
1…198199200…387

In summary, here are 10 of our most popular marketing analytics courses

  • Data Science Methods for Quality Improvement: University of Colorado Boulder
  • كيفية تقييم أداء حملتك الإعلانية على موقع بنترست: Coursera
  • Communicating Data Insights with Tableau: Tableau Learning Partner
  • Impact from digital transformation: A Nano course: 28DIGITAL
  • Design a Strong and Cohesive Product Brand: Skillshare
  • Put It All Together: Prepare for a Cloud Data Analyst Job: Google Cloud
  • Data Analysis with NumPy and Pandas: EDUCBA
  • تصميم تجربة المستخدم من Google: Google
  • Design Thinking for Data Professionals: Fractal Analytics
  • Erstelle Grafiken für Facebook in Visme: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok