Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer experience strategy (CX), Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics and SEO, Social Media
Beginner · Specialization · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Demand Planning, Procurement, Supplier Relationship Management, Supply Chain, Supply Chain Planning, Operational Efficiency, Customer Demand Planning, Supply Chain Management, Presentations, Operations, Logistics, Transportation Management, Forecasting, Inventory and Warehousing, Cost Reduction, Decision Making
Mixed · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Product Lifecycle Management, Global Marketing, Innovation, Market Opportunities, Market Analysis, New Product Development, Technology Strategies, Competitive Analysis, Growth Strategies, Business Strategy, Strategic Thinking, Strategic Decision-Making
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Customer experience strategy (CX), Stakeholder Management, Business Strategy, Process Design, Process Improvement, Business Process, Design Thinking, IT Management, Business Modeling, Agile Methodology, Solution Design, Requirements Elicitation, Lean Methodologies, Usability Testing
Beginner · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Organizational Change, Analysis
Intermediate · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Google Gemini, Workflow Management, AI Enablement, ChatGPT, Market Opportunities, Scalability, Product Management, Generative AI, Sustainable Development, Social Impact, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
Intermediate · Specialization · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Risk Management, Organizational Structure, Organizational Strategy, Strategic Leadership, Art History, Organizational Effectiveness, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Fundraising, Target Audience, Value Propositions
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: AI Product Strategy, AI Enablement, Artificial Intelligence, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Strategic Thinking, Technology Strategies, Data Strategy, Business Strategies, Scenario Testing, Risk Management, Business Risk Management
Beginner · Course · 1 - 4 Weeks

Creo Incubator
Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Market Opportunities, User Experience, Market Analysis, Sales Strategy, Brand Strategy, Marketing Strategies, Product Marketing, Entrepreneurship, Business Strategy, Product Management, Market Research, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months
Scrum Alliance
Skills you'll gain: AI Product Strategy, Product Planning, Brainstorming, Product Strategy, Generative AI, Strategic Decision-Making, Customer Insights, Market Analysis, Data-Driven Decision-Making, Market Research, Forecasting, Data Analysis
Beginner · Course · 1 - 4 Weeks