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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Global Public Procurement

    Skills you'll gain: Bidding, Procurement, Business Development, Registration, Vendor Management, Request For Quotation (RFQ), Request for Proposal, Global Marketing, Law, Regulation, and Compliance, Contract Management, Regulatory Requirements, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    93 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

    4
    Rating, 4 out of 5 stars
    ·
    32 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Create a website with MailChimp

    Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create environmental awareness content with Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Infographics, Graphic and Visual Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Six Sigma White Belt

    Skills you'll gain: Root Cause Analysis, Six Sigma Methodology, Quality Management, Kaizen Methodology, Lean Methodologies, Process Improvement, Pareto Chart, Quality Control, Statistical Process Controls, Data Analysis, Corrective and Preventive Action (CAPA), Microsoft Excel, Diagram Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Population Health: Study Design

    Skills you'll gain: Data Analysis, Research Design, Health Policy, Epidemiology, Statistical Analysis, Clinical Research, Biostatistics, Quantitative Research, Public Health, Health Care, Research Methodologies, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Statistical Analysis, SPSS, Statistical Modeling, Correlation Analysis, Statistical Methods, Regression Analysis, Mathematical Modeling, Data Analysis Software, Analysis, Advanced Analytics, Research Methodologies, Data Analysis, Model Evaluation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Developing a Business

    Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Mastering SEO with Jasper: Ranking and Optimization

    Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Building Generative AI Capabilities

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Responsible AI, Generative AI, Information Privacy, Business Ethics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
  • Global Public Procurement: Korea Advanced Institute of Science and Technology(KAIST)
  • Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills: Knowledge Accelerators
  • Generative AI for Sales: Coursera
  • Create a website with MailChimp: Coursera
  • Create environmental awareness content with Canva: Coursera
  • Six Sigma White Belt: Packt
  • Population Health: Study Design: Universiteit Leiden
  • Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话): The Chinese University of Hong Kong
  • English for Developing a Business: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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