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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science

    Skills you'll gain: Data Governance, SQL, Data Management, Data Quality, Database Design, Query Languages, Data Literacy, Data Manipulation, Data Modeling, Relational Databases, Data Science, Databases, Data Analysis, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Marketing, Social Media, Strategic Marketing, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Crisis Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Alberta

    Indigenous Canada

    Skills you'll gain: Art History, Storytelling, Cultural Diversity, Social Justice, Intercultural Competence, Socioeconomics, World History, Sociology, Social Sciences, Land Management, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Learn SQL Basics for Data Science

    Skills you'll gain: Data Governance, Presentations, SQL, Apache Spark, Distributed Computing, Data Management, Descriptive Statistics, Data Lakes, Data Storytelling, Peer Review, Exploratory Data Analysis, Data Quality, Data Pipelines, JSON, Statistical Analysis, Data Modeling, Performance Metric, Data Analysis, Complex Problem Solving, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI SQL Database Specialist with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Database Design, LLM Application, Productivity, OpenAI, Data Migration, Generative AI, AI Enablement, Software Documentation, SQL, Dashboard, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Gap Analysis, Data Analysis, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.7K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier

    Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Agentic systems, Agentic Workflows, LLM Application, Productivity, Email Automation, AI Personalization, Make.com, AI Enablement, AI Workflows, OpenAI, Expense Management, Expense Reports, Large Language Modeling, Artificial Intelligence, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Account Management & Sales Force Design

    Skills you'll gain: Sales Management, Sales Strategy, Account Management, Sales, Sales Process, Sales Training, Inside Sales, Selling Techniques, Business Strategy, Outside Sales, Recruitment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    303 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI Fundamentals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, ChatGPT, Generative Adversarial Networks (GANs), Responsible AI, OpenAI, AI Product Strategy, Data Ethics, Large Language Modeling, Leadership and Management, AI Enablement, Business Leadership, Business Ethics, Hugging Face, Legal Risk, Real Time Data, IBM Cloud, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Procurement Basics

    Skills you'll gain: Request For Quotation (RFQ), Stakeholder Management, Procurement, Purchasing, Request for Proposal, Supplier Management, Supply Chain Management, Cost Reduction, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    607 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Product Owner

    Skills you'll gain: AI Product Strategy, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Scrum (Software Development), Stakeholder Communications, Agile Methodology, Responsible AI, Generative AI, Kanban Principles, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, ChatGPT, Stakeholder Management, Sprint Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular brand management courses

  • Introduction to CRM with HubSpot: Coursera
  • SQL for Data Science: University of California, Davis
  • Sports Marketing: Northwestern University
  • Indigenous Canada: University of Alberta
  • Learn SQL Basics for Data Science: University of California, Davis
  • Generative AI for Sales Professionals: IBM
  • Generative AI SQL Database Specialist with ChatGPT: Vanderbilt University
  • ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier: Vanderbilt University
  • Account Management & Sales Force Design: West Virginia University
  • Generative AI Fundamentals: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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