• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • T

    Tecnológico de Monterrey

    Negotiation Skills and Effective Communication

    Skills you'll gain: Negotiation, Emotional Intelligence, Communication, Conflict Management, Relationship Building, Interpersonal Communications, Collaboration, Empathy, Active Listening, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Copywriting with ChatGPT: Crafting High-Quality Blog Content

    Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Brand Management, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Copenhagen Business School

    Unleashing the Impact of your Social Enterprise

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Sustainable Development, Business Planning, Communication Strategies, Strategic Partnership, Entrepreneurship, Performance Measurement, Innovation, Franchising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Business Opportunities and Risks in a Globalized Economy

    Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    184 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Technion - Israel Institute of Technology

    Action-Driven Business Plan: From the ‘Classroom’ to the World

    Skills you'll gain: Business Planning, Entrepreneurship, Market Research, Business Strategy, Market Analysis, Financial Modeling, New Product Development, Business Development, Video Production, Project Planning, Presentations, Innovation, Risk Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    338 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of North Texas

    Management Foundations in the Hospitality Industry

    Skills you'll gain: Hospitality Management, Hospitality, Employee Training, Human Resources Management and Planning, Performance Appraisal, Leadership and Management, Team Motivation, Training Programs, Human Resources, Customer experience improvement, Recruitment, Employee Performance Management, Human Resource Strategy, Legal Risk, Employee Onboarding, Talent Acquisition, Job Analysis, Interviewing Skills

    4.4
    Rating, 4.4 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    PMP Exam Prep: Gaining Business Acumen for Project Managers

    Skills you'll gain: Leadership, Strategic Decision-Making, Cost Management, Project Implementation, Business Acumen

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Exploring Artificial Intelligence Use Cases and Applications

    Skills you'll gain: Generative AI, Business Metrics, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Machine Learning, Machine Learning Algorithms, Model Evaluation, Artificial Intelligence, Model Deployment, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, AI Product Strategy, Business Solutions

    4.5
    Rating, 4.5 out of 5 stars
    ·
    255 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    National Taiwan University

    商管研究中的賽局分析(一):通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))

    Skills you'll gain: Inventory Management System, Strategic Decision-Making, Business Research, Business Strategy, Game Theory, Competitive Analysis, Supply Chain Management, Business Modeling, Business Management, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Estimación de la línea base de tiempos y costos

    Skills you'll gain: Project Estimation, Work Breakdown Structure, Project Controls, Cost Estimation, Estimation, Earned Value Management, Cost Management, Project Schedules, Case Studies, Engineering Management, Project Scoping, Scheduling, Timelines, Project Planning, Project Management, Scope Management, Project Performance, Resource Allocation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    220 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

1…221222223…431

In summary, here are 10 of our most popular marketing strategy courses

  • Negotiation Skills and Effective Communication : Tecnológico de Monterrey
  • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera
  • Unleashing the Impact of your Social Enterprise: Copenhagen Business School
  • Business Opportunities and Risks in a Globalized Economy: IE Business School
  • Action-Driven Business Plan: From the ‘Classroom’ to the World: Technion - Israel Institute of Technology
  • Management Foundations in the Hospitality Industry: University of North Texas
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • PMP Exam Prep: Gaining Business Acumen for Project Managers: University of Maryland, College Park
  • Exploring Artificial Intelligence Use Cases and Applications: Amazon Web Services
  • 商管研究中的賽局分析(一):通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1)): National Taiwan University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok