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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Generative AI: The Future of UX UI Design

    Skills you'll gain: Design Research, Persona (User Experience), Design Software, Human Centered Design, AI Workflows, User Interface (UI) Design, User Story, Ideation, Brainstorming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    SkillUp

    Getting Started with Tableau

    Skills you'll gain: Dashboard, Data Storytelling, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Real Time Data, Data Manipulation, Data Import/Export, Data Transformation, Data Cleansing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Advanced Data Analysis & Visualization with Copilot in Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Data Presentation, Data Storytelling, Data Visualization Software, Microsoft Copilot, Statistical Analysis, Data Analysis, Statistical Methods, Data Integration, Data-Driven Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
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    33 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Coursera

    GenAI for Project Managers: Scaling with GenAI

    Skills you'll gain: Innovation, Project Management, AI Product Strategy, Responsible AI, Generative AI, Project Coordination, Cost Reduction, Project Planning, Resource Allocation, Process Improvement, Risk Management, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Making Sense of Supplements

    Skills you'll gain: Sports Medicine, Exercise Science, Nutrition and Diet, Athletic Training, Nutrition Education, Regulatory Compliance, Clinical Nutrition

    4.7
    Rating, 4.7 out of 5 stars
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    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    F

    Fundação Instituto de Administração

    Modelos de Atribuição

    Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Administración de las Tecnologías de la Información

    Skills you'll gain: Business Process Management, Business Process, IT Management, Business Process Improvement, Technical Management, Operations Management, Continuous Improvement Process, Information Technology, Information Systems, Business Operations, Enterprise Resource Planning, Quality Management, Customer Relationship Management, IT Infrastructure, Leadership and Management, Business Intelligence, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    433 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Investments, Policy Analysis, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    272 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea un Mood Board con Canva

    Skills you'll gain: Canva (Software), Storyboarding, Color Theory, Graphic Design, Graphic and Visual Design, Organizational Skills, Design, Storytelling, Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    Coursera

    How to Generate and Maintain a Healthy Sales Pipeline

    Skills you'll gain: Sales Pipelines, Customer Retention, Sales Prospecting, Sales Process, Lead Generation, Customer Relationship Management, Sales Strategy, Customer Relationship Management (CRM) Software, Sales, Sales Management, Selling Techniques, Customer Acquisition Management

    4.7
    Rating, 4.7 out of 5 stars
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    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Vector Database Fundamentals

    Skills you'll gain: Vector Databases, AI Personalization, Embeddings, Hugging Face, MongoDB, NoSQL, PostgreSQL, Relational Databases, Generative AI, SQL, Databases, LLM Application, Applied Machine Learning, Database Design, Database Management, Apache Cassandra, Text Mining, Artificial Intelligence, Machine Learning, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    69 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Qualitative Research Methods in Psychology

    Skills you'll gain: Qualitative Research, Interviewing Skills, Case Studies, Research, Research Methodologies, Data Analysis, Data Collection, Social Sciences, Research Design, Psychology, Cultural Diversity, Analytical Skills, Anthropology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI: The Future of UX UI Design: SkillUp
  • Getting Started with Tableau: SkillUp
  • Advanced Data Analysis & Visualization with Copilot in Excel: Microsoft
  • GenAI for Project Managers: Scaling with GenAI: Coursera
  • Making Sense of Supplements: National Academy of Sports Medicine
  • Modelos de Atribuição: Fundação Instituto de Administração
  • Administración de las Tecnologías de la Información: Universidad de Palermo
  • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior : University of Rochester
  • Crea un Mood Board con Canva: Coursera
  • How to Generate and Maintain a Healthy Sales Pipeline: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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