• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Communication For Everyone

    Skills you'll gain: Meeting Facilitation, Public Speaking, Lecturing, Presentations, Active Listening, Storytelling, Communication, Team Leadership, Teamwork, Influencing, Discussion Facilitation, Team Building, Communication Strategies, Leadership, Team Management, Initiative and Leadership, Interpersonal Communications, Verbal Communication Skills, Non-Verbal Communication, Virtual Teams

    4.5
    Rating, 4.5 out of 5 stars
    ·
    220 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI: Impact on Business and Society

    Skills you'll gain: Consumer Behaviour, Responsible AI, Social Impact, Business Risk Management, Business Operations, Risk Analysis, Operations, Generative AI, AI Security, Environment Health And Safety, Customer experience improvement, Social Sciences, Governance, Leadership and Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment Créer des Réponses Automatisées pour Facebook Ads

    Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Goal Setting, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Information Design

    Skills you'll gain: Graphic and Visual Design, User Interface (UI) Design, Mockups, Layout Design, Web Design, Responsive Web Design, Design, Wireframing, Usability, Interaction Design, Prototyping

    4.5
    Rating, 4.5 out of 5 stars
    ·
    579 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Inove na gestão de equipes e negócios: O crescimento da empresa

    Skills you'll gain: Talent Management, Team Management, Product Development, Decision Making, Agile Product Development, Business Process, Operational Analysis, Strategic Prioritization, Leadership, Business Strategy, Culture Transformation, Prioritization, Scalability, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    269 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Choosing an Objective for a Facebook Ad Campaign

    Skills you'll gain: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Getting a Consulting Job

    Skills you'll gain: Consulting, Business Consulting, Management Consulting, Interviewing Skills, Professional Networking, Project Management, Case Studies, Team Management, Data-Driven Decision-Making, Complex Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    498 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Advanced Interviewing Techniques

    Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Recruitment, Communication, Verbal Communication Skills, Compensation Management, Professionalism, Storytelling, Problem Solving, Self-Awareness, Analytical Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    148 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Microsoft Excel, Financial Analysis, Regression Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    519 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Voxy

    Low Intermediate English: Calls & Messaging

    Skills you'll gain: English Language, Interpersonal Communications, Media and Communications, Vocabulary, Language Learning, Oral Comprehension, Rapport Building, Grammar

    4.7
    Rating, 4.7 out of 5 stars
    ·
    268 reviews

    Mixed · Course · 1 - 3 Months

Searches related to social media marketing

meta social media marketing
meta social media marketing professional certificate
introduction to social media marketing
social media marketing free
social media marketing specialization
free social media marketing
social media marketing in practice
meta social media marketing capstone
1…225226227…497

In summary, here are 10 of our most popular social media marketing courses

  • Communication For Everyone: Arizona State University
  • Generative AI: Impact on Business and Society: University of Michigan
  • Comment Créer des Réponses Automatisées pour Facebook Ads: Coursera
  • Information Design: University of California San Diego
  • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo
  • Choosing an Objective for a Facebook Ad Campaign: Coursera
  • Boost Engagement: Optimize AI Content Performance: Coursera
  • Getting a Consulting Job: Emory University
  • Advanced Interviewing Techniques: University of Maryland, College Park
  • Design a Client Welcome Kit using Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok