• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    Universidad de Palermo

    Disrupción Digital

    Skills you'll gain: Business Strategy, Business Planning, Technology Strategies, Digital Transformation, Innovation, Strategic Thinking, Business Modeling, Emerging Technologies, Organizational Change, Business Technologies, Customer experience improvement

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    47 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • M

    Microsoft

    PMP Application Process and Practice Exam

    Skills you'll gain: Project Management Institute (PMI) Methodology, Project Management Life Cycle, Practice Management, Project Risk Management, Project Management, Project Planning, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    55 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Gobierno Corporativo

    Skills you'll gain: Annual Reports, Governance, Corporate Accounting, Law, Regulation, and Compliance, Financial Industry Regulatory Authorities, Regulatory Requirements, Compliance Management, Regulatory Compliance, Financial Regulation, Accountability, Business Management, Corporate Strategy, Regulation and Legal Compliance, Business Ethics, Organizational Structure, Corporate Communications, Governance Risk Management and Compliance, Financial Accounting, Financial Reporting, Auditing

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    63 reviews

    Beginner Ā· Specialization Ā· 1 - 4 Weeks

  • U

    University of Colorado System

    Proactive Computer Security

    Skills you'll gain: Open Web Application Security Project (OWASP), Penetration Testing, Metasploit, Security Testing, Security Strategy, Vulnerability Assessments, Cyber Security Assessment, Security Management, Vulnerability Scanning, Cyber Threat Intelligence, Exploitation techniques, Threat Detection

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    267 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Gestión de Proyectos

    Skills you'll gain: Project Risk Management, Resource Allocation, Resource Management, Risk Analysis, Project Management, Project Controls, Quality Monitoring, Change Management, Knowledge Transfer, Stakeholder Management, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    275 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Create an Infographic in Canva

    Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    201 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Presentations, Branding, Persuasive Communication, Strategic Communication, Content Creation, Marketing Communications, Business Strategy, Drive Engagement

    4
    Rating, 4 out of 5 stars
    Ā·
    24 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    El liderazgo del director de proyectos

    Skills you'll gain: Negotiation, Team Management, Emotional Intelligence, Team Building, Leadership, Leadership and Management, Leadership Development, Conflict Management, Interpersonal Communications, Communication, Active Listening, Project Management

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    294 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • A

    Adobe

    Generative AI for Creative Workflows

    Skills you'll gain: Adobe Firefly, Adobe Express, Ideation, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing

    5
    Rating, 5 out of 5 stars
    Ā·
    9 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • U

    University of California, Irvine

    Esports Teams and Professional Players

    Skills you'll gain: Contract Negotiation, Media and Communications, Contract Management, Live Streaming, Content Creation, Social Media, Team Management, Marketing, Compensation Management

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    87 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Brand Identity Design in Canva

    Skills you'll gain: Canva (Software), Brand Strategy, Logo Design, Branding, Style Guides, Brand Awareness, Graphic and Visual Design, Marketing Materials, Typography, Design Elements And Principles, Color Theory, Asset Management

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    Sourcing Analytics

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    21 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

1…227228229…431

In summary, here are 10 of our most popular marketing strategy courses

  • Disrupción Digital:Ā Universidad de Palermo
  • PMP Application Process and Practice Exam:Ā Microsoft
  • Gobierno Corporativo:Ā Universidad Nacional Autónoma de MĆ©xico
  • Proactive Computer Security:Ā University of Colorado System
  • Gestión de Proyectos:Ā Tecnológico de Monterrey
  • Create an Infographic in Canva:Ā Coursera
  • Storytelling / Re-brand your Brand:Ā Universidad de Palermo
  • El liderazgo del director de proyectos:Ā Tecnológico de Monterrey
  • Generative AI for Creative Workflows:Ā Adobe
  • Esports Teams and Professional Players:Ā University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok