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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • É

    École Polytechnique

    Digital Business

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Transformation, Business Development, Market Analysis, Business Strategy, Business Valuation, Entrepreneurship, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Innovation, Business Modeling, Regulation and Legal Compliance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    196 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia Darden School Foundation

    Building Generative AI Capabilities

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Responsible AI, Generative AI, Information Privacy, Business Ethics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Machine Learning for Supply Chains

    Skills you'll gain: Image Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Wrangling, Model Evaluation, Data Preprocessing, Operations Research, NumPy, Data Manipulation, Feature Engineering, Supervised Learning, Inventory Management System, Supply Chain, Applied Machine Learning, Trend Analysis, Data Visualization, Customer Demand Planning, Machine Learning, Data Science, Data Analysis

    3.4
    Rating, 3.4 out of 5 stars
    ·
    86 reviews

    Intermediate · Specialization · 3 - 6 Months

  • G

    Google

    Google 데이터 애널리틱스 수료증 이수 과정

    Skills you'll gain: Data Storytelling, Data Cleansing, Rmarkdown, Data Presentation, Data Visualization, Analytical Skills, Tableau Software, Dashboard, Stakeholder Communications, Data Literacy, Data Integrity, Case Studies, Data Analysis, Spreadsheet Software, Data Ethics, Ggplot2, Data Visualization Software, Data-Driven Decision-Making, Data Validation, Database Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Copywriting, Ideation, Productivity Software, AI Enablement, Marketing Materials, Writing and Editing, Project Implementation, Creative Design, Generative AI, Market Research, Data Analysis Software, Marketing, Product Marketing, Financial Data, Packaging and Labeling, Financial Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Arizona State University

    Factorial and Fractional Factorial Designs

    Skills you'll gain: Experimentation, Statistical Analysis, Statistical Methods, Variance Analysis, Data Analysis, Sample Size Determination, Statistical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Multiculturalism

    Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Generative AI: The Future of UX UI Design

    Skills you'll gain: Design Research, Persona (User Experience), Design Software, Human Centered Design, AI Workflows, User Interface (UI) Design, User Story, Ideation, Brainstorming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Digital Business: École Polytechnique
  • Gestión de Emprendimientos Gastronómicos: Pontificia Universidad Católica del Perú
  • Building Generative AI Capabilities: University of Virginia Darden School Foundation
  • Introduction to Business Management : Winning Externally: IIT Bombay
  • Machine Learning for Supply Chains: LearnQuest
  • Google 데이터 애널리틱스 수료증 이수 과정: Google
  • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera
  • Factorial and Fractional Factorial Designs: Arizona State University
  • Global Impact: Multiculturalism: University of Illinois Urbana-Champaign
  • Implicaciones estratégicas de la marca: Tecnológico de Monterrey

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