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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Data Science Beyond the Basics (ML+DS)

    Skills you'll gain: Generative AI, Model Evaluation, Supervised Learning, Generative Model Architectures, AWS SageMaker, Recurrent Neural Networks (RNNs), Unsupervised Learning, Data Preprocessing, Large Language Modeling, Time Series Analysis and Forecasting, LLM Application, Applied Machine Learning, Deep Learning, A/B Testing, Transfer Learning, Python Programming, Machine Learning, Data Analysis, AWS CloudFormation, AI Personalization

    4.2
    Rating, 4.2 out of 5 stars
    ·
    26 reviews

    Intermediate · Specialization · 3 - 6 Months

  • G

    Genentech

    Data Science with Real World Data in Pharma

    Skills you'll gain: Drug Development, Clinical Research, Clinical Trials, Statistical Analysis, Predictive Modeling, R Programming, Data Analysis, Statistical Methods, Health Policy, Data Science, Epidemiology, Healthcare Industry Knowledge, Data Quality, Electronic Medical Record

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Meta

    Advanced Data Modeling

    Skills you'll gain: MySQL Workbench, Extract, Transform, Load, Data Modeling, Database Design, MySQL, Data Warehousing, Database Management, Databases, Relational Databases, Database Architecture and Administration, Advanced Analytics, Data Analysis, Data Visualization Software

    4.4
    Rating, 4.4 out of 5 stars
    ·
    107 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating Engaging Content for TikTok

    Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media Marketing, Social Media Strategy, Storytelling, Drive Engagement, Content Strategy, Social Media Campaigns, Brand Awareness, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Strategic Sales Management Final Project

    Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, B2B Sales, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Fundamentos de UX y de los requisitos de software

    Skills you'll gain: User Story, Human Computer Interaction, Software Development Life Cycle, Functional Requirement, Unified Modeling Language, Requirements Analysis, Prototyping, Usability, User Experience, User Interface (UI) Design, User Requirements Documents, Interaction Design, User Centered Design, Human Factors, System Requirements, Persona (User Experience), User Research, Software Design, Software Engineering, Systems Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    156 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Business Strategy, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Law, Regulation, and Compliance, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Supply Chain & Operations

    Skills you'll gain: Process Mapping, Operations Management, Process Analysis, Process Improvement, Revenue Management, Business Modeling, Supply Chain, Supply Chain Management, Business Process, Organizational Structure, Supply Chain Planning, Business Operations, Project Design, Lean Six Sigma, Lean Methodologies, Strategic Thinking, Materials Management, Business Strategy, Business Strategies, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Splunk Inc.

    Splunk Search Expert 101

    Skills you'll gain: Splunk, Data Visualization Software, Dashboard, Security Information and Event Management (SIEM), Ad Hoc Reporting, Business Intelligence, Data Analysis, Data Processing, Big Data, Data Science, Data Transformation, Query Languages, Analysis, Incident Response, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    226 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    AI Workflow: Data Analysis and Hypothesis Testing

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Data Presentation, Probability Distribution, Statistical Hypothesis Testing, Dashboard, Data Analysis, Data Science, Probability & Statistics, Statistical Analysis, Jupyter, Matplotlib, Data Preprocessing, Data Cleansing, Pandas (Python Package), Statistical Inference, Statistics, Data Manipulation, Python Programming, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    127 reviews

    Advanced · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Introduction to AI and Technology in Sports

    Skills you'll gain: Sports Medicine, Analytics, Artificial Intelligence, AI Enablement, Data Analysis Software, Data Analysis, Deep Learning, Real Time Data, Machine Learning, Data Ethics, Health Technology, AI Security, Responsible AI, Large Language Modeling, Technology Solutions, Scikit Learn (Machine Learning Library), Technology Strategies, Statistical Methods, Natural Language Processing, Performance Appraisal

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Gen AI in Cybersecurity

    Skills you'll gain: AI Security, Secure Coding, Generative AI, Threat Modeling, Intrusion Detection and Prevention, Threat Detection, Cybersecurity, Application Security, Network Security, Artificial Intelligence, Incident Response, Data Analysis

    3.8
    Rating, 3.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Science Beyond the Basics (ML+DS): Coursera
  • Data Science with Real World Data in Pharma: Genentech
  • Advanced Data Modeling: Meta
  • Creating Engaging Content for TikTok: Coursera
  • Strategic Sales Management Final Project: Fundação Instituto de Administração
  • Fundamentos de UX y de los requisitos de software: Pontificia Universidad Católica del Perú
  • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
  • Supply Chain & Operations: Fundação Instituto de Administração
  • Splunk Search Expert 101: Splunk Inc.
  • AI Workflow: Data Analysis and Hypothesis Testing: IBM

Skills you can learn in Marketing

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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