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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    Alfaisal University | KLD

    استراتيجيات التسويق الهجومية والدفاعية

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Resource Allocation, New Product Development, Team Leadership, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Basic Statistics in Python (Correlations and T-tests)

    Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    Institut Mines-Télécom

    Data intelligence for businesses and managers

    Skills you'll gain: Data Governance, Digital Transformation, Data Modeling, Data Management, Data Strategy, General Data Protection Regulation (GDPR), Information Management, Data Literacy, Business Intelligence, Data Quality, Business Analytics, Data-Driven Decision-Making, Information Privacy, Data Analysis, Data Visualization, Big Data, Artificial Intelligence, Business Strategy

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Primeros Pasos en Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Design, Collaborative Software, Design Software, Content Creation, User Accounts, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Managing, Describing, and Analyzing Data

    Skills you'll gain: Sampling (Statistics), R (Software), Statistical Inference, Probability Distribution, R Programming, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Science, Statistics, Data Analysis, Statistical Analysis, Probability, Data Manipulation, Histogram

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Promptly for Beginners: Build a Generative AI App

    Skills you'll gain: Generative AI, No-Code Development, Prompt Engineering, Artificial Intelligence, Application Development, Marketing Automation, ChatGPT, Social Media Content, Content Development and Management, Automation, User Interface (UI), User Feedback

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Science Coding Challenge: Loan Default Prediction

    Skills you'll gain: Applied Machine Learning, Jupyter, Predictive Modeling, Machine Learning, Data Manipulation, Data Preprocessing, Data Science, Model Evaluation, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Instagram Reels: Create Engaging Videos

    Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Gerenciamento de mídias sociais

    Skills you'll gain: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Foundations of Hotel Budgeting and Forecasting

    Skills you'll gain: Advanced Analytics, Budget Management, Hospitality Management, Budgeting, Financial Forecasting, Hospitality, Variance Analysis, Forecasting, Hotel Operations, Operating Budget, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Revenue Management, Demand Planning, Sustainable Business, Revenue Forecasting, Financial Analysis, Financial Statement Analysis, Sustainability Reporting, Analysis

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • استراتيجيات التسويق الهجومية والدفاعية: Alfaisal University | KLD
  • Advanced Project Management and Leadership: Johns Hopkins University
  • Basic Statistics in Python (Correlations and T-tests): Coursera
  • Data intelligence for businesses and managers: Institut Mines-Télécom
  • Primeros Pasos en Canva: Coursera
  • Managing, Describing, and Analyzing Data: University of Colorado Boulder
  • Promptly for Beginners: Build a Generative AI App: Coursera
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera
  • Data Science Coding Challenge: Loan Default Prediction: Coursera
  • Instagram Reels: Create Engaging Videos: Coursera

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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