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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    Universidade de São Paulo

    Redes Ecológicas

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Visualization, Scientific Visualization, Graph Theory, Exploratory Data Analysis, Environmental Science, Data Analysis, R Programming, Data Science, Mathematical Modeling

    5
    Rating, 5 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Social Determinants of Health: Data to Action

    Skills you'll gain: Social Determinants Of Health, Health Equity, Health Disparities, Health Systems, Community Health, Public Health, Health Informatics, Healthcare Ethics, Health Policy, Maternal Health, Systems Thinking, Statistical Software, Data Analysis, Box Plots, Data Ethics, Substance Abuse, Research Methodologies, Correlation Analysis, Scatter Plots, Environmental Monitoring

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Starting & Managing a Sustainable Hotel or Tourism Business

    Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Sustainability Standards, Waste Minimization, Community Development, Environmental Resource Management, Market Trend, Market Analysis, Cost Benefit Analysis, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Analysis in R: Predictive Analysis with Regression

    Skills you'll gain: Ggplot2, Model Evaluation, Data Visualization, Regression Analysis, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Statistical Modeling, R Programming, Descriptive Statistics, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of California, Irvine

    Data Visualization Best Practices

    Skills you'll gain: Data Visualization Software, Statistical Visualization, Data Presentation, Plot (Graphics), Data Storytelling, Tableau Software, Exploratory Data Analysis, Descriptive Statistics, Data Analysis, Descriptive Analytics, Histogram

    3.9
    Rating, 3.9 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Financial Analysis in Practice

    Skills you'll gain: Financial Modeling, Variance Analysis, Financial Statements, Revenue Forecasting, Budget Management, Financial Statement Analysis, Financial Forecasting, Business Intelligence, Power BI, Financial Analysis, Cash Flows, Cost Management, Spreadsheet Software, Balance Sheet, Financial Reporting, Microsoft Excel, Dashboard, Data Visualization, Key Performance Indicators (KPIs), Capital Budgeting

    Intermediate · Specialization · 1 - 3 Months

  • P

    Packt

    Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Pivot Tables And Charts, Microsoft Excel, R Programming, Alteryx, Dashboard, Statistical Programming, Data Transformation, Tableau Software, Data Cleansing, Data Presentation, Data Visualization Software, Interactive Data Visualization, Debugging, Data Visualization, Automation, Python Programming, Data Structures, Statistical Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    AI CERTs

    Prompt Engineering Mastery

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Prompt Patterns, Responsible AI, OpenAI, LLM Application, Generative AI, LangChain, Generative AI Agents, ChatGPT, Large Language Modeling, Vibe coding, Natural Language Processing, Artificial Intelligence, AI Personalization, Debugging, Ideation, Productivity, Code Review, Computer Programming Tools

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Azure AI in Healthcare

    Skills you'll gain: Cloud Security, Health Care, Identity and Access Management, Real Time Data, Clinical Informatics, Patient Education and Support, Data Management, Microsoft Azure, Data Sharing, Clinical Data Management, Clinical Monitoring, Health Technology, Image Analysis, Data Visualization Software, Generative AI, Microsoft Teams, Machine Learning, Role-Based Access Control (RBAC), Health Informatics, Healthcare Ethics

    Beginner · Professional Certificate · 3 - 6 Months

  • S

    Scrimba

    Retrieval-Augmented Generation (RAG) with Embeddings & Vector Databases

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Prompt Engineering, Development Environment, Large Language Modeling, Text Mining, Databases, OpenAI, Semantic Web, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    57 reviews

    Intermediate · Course · 1 - 4 Weeks

  • H

    Howard University

    Business Modeling Tools

    Skills you'll gain: Regression Analysis, Financial Modeling, Business Modeling, Business Analytics, Statistical Analysis, Spreadsheet Software, Forecasting, Data Analysis, Microsoft Excel, Predictive Modeling, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Science for Professionals

    Skills you'll gain: Predictive Modeling, Data Visualization, Predictive Analytics, Statistical Analysis, Data Manipulation, Data Analysis, Data Science, Statistical Methods, Pandas (Python Package), Statistics, Data Wrangling, Data Cleansing, Analytics, Data Preprocessing, Data Processing, Data-Driven Decision-Making, Business Analytics, Exploratory Data Analysis, Model Evaluation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Redes Ecológicas: Universidade de São Paulo
  • Social Determinants of Health: Data to Action: University of Minnesota
  • Starting & Managing a Sustainable Hotel or Tourism Business: Coursera
  • Data Analysis in R: Predictive Analysis with Regression: Coursera
  • Data Visualization Best Practices: University of California, Irvine
  • Financial Analysis in Practice: Coursera
  • Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau: Packt
  • Prompt Engineering Mastery: AI CERTs
  • Microsoft Azure AI in Healthcare: Microsoft
  • Retrieval-Augmented Generation (RAG) with Embeddings & Vector Databases: Scrimba

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Modeling (9)
Social Media Marketing (9)
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