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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Search Engine Marketing

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Marketing, Performance marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Keyword Research, Target Audience, Bidding

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Analyze Data in a Model Car Database with MySQL Workbench

    Skills you'll gain: MySQL Workbench, Data-Driven Decision-Making, Exploratory Data Analysis, MySQL, Business Analytics, Data Analysis, Database Design, SQL, Analytical Skills, Data Presentation, Technical Communication, Relational Databases

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Analytics Executive Overview

    Skills you'll gain: Business Analytics, Analytics, Data Analysis, Business Intelligence, Analytical Skills, Business Analysis, Advanced Analytics, Data-Driven Decision-Making, Trend Analysis, Predictive Analytics, Data Strategy, Data Warehousing, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    282 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Email Marketing Metrics & Drafts

    Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Driving engagement, Digital Marketing, Campaign Management, Marketing Effectiveness, Marketing Materials, Business Metrics, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    AI for Marketing

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI Enablement, Marketing Automation, Project Design, Training Programs, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics for SEO Queries

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Prioritization, Data Import/Export, Workflow Management, Content Strategy, Data Integration, User Research, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Content Marketing, Plan Execution, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, Social Media Management, Performance Measurement, Active Listening, Target Audience, Drive Engagement, Social Network Analysis, LinkedIn, Facebook

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Predictive Analytics, Analytics, Data Analysis, Statistical Methods, Unsupervised Learning, Probability & Statistics, Logistic Regression, Classification Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    737 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Benefits

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Engagement & Nurture Marketing Strategies

    Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Analytics en las organizaciones

    Skills you'll gain: Data Governance, Business Analytics, Data Strategy, Analytics, Organizational Effectiveness, Process Analysis, Competitive Analysis, Performance Improvement, Data Analysis, Business Process Improvement, Data-Driven Decision-Making, Organizational Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Search Engine Marketing: Simplilearn
  • Analyze Data in a Model Car Database with MySQL Workbench: Coursera
  • Business Analytics Executive Overview: University of Illinois Urbana-Champaign
  • Email Marketing Metrics & Drafts: Coursera
  • AI for Marketing: AI Business School
  • Google Analytics for SEO Queries: Coursera
  • Intro to International Marketing: Yonsei University
  • Marketing con Redes Sociales: Tecnológico de Monterrey
  • Text Mining and Analytics: University of Illinois Urbana-Champaign
  • Marketing Channel Benefits: Emory University

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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