Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
CertNexus
Skills you'll gain: Data Analysis, Data Preprocessing, Data Visualization, Statistical Analysis, Exploratory Data Analysis, Business Analytics, Data Visualization Software, Probability & Statistics, Descriptive Statistics, Data Cleansing, Histogram, Scatter Plots, Feature Engineering
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Process Mapping, Process Flow Diagrams, Content Creation, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Data Visualization Software, Storytelling, Infographics, Data Literacy, Data Integrity, Data Analysis, Drive Engagement, Storyboarding, Microsoft Excel, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Azure, Internet Of Things, Cloud Development, Cloud Storage, Data Storage, Microsoft Visual Studio, Network Routing
Intermediate · Guided Project · Less Than 2 Hours

Ball State University
Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Statistics, Sampling (Statistics), Data Science, R Programming, Statistical Methods, Data Structures, Data Analysis, Data Capture, Information Privacy, Tidyverse (R Package), Data Quality, Informed Consent, Social Impact, Ethical Standards And Conduct, Data Validation, Algorithms, Big Data
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Warehousing, Extract, Transform, Load, Peer Review, IBM Cognos Analytics, Database Design, Data Transformation, Data Modeling, Data Integration, MySQL, Dashboard, Data Architecture, Data Pipelines, Business Reporting, PostgreSQL, IT Automation, SQL
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Vendor Relationship Management, Performance Measurement, Business Process, Business Process Management, Global Marketing, Business Communication, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

Columbia University
Skills you'll gain: Care Coordination, Value-Based Care, Patient-centered Care, Health Informatics, Health Technology, Health Care, Risk Management, Patient Education and Support, Health Information Management, Patient Advocacy, Telehealth, Community and Social Work, Case Studies
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Deep Learning, Predictive Analytics, FinTech, Data-Driven Decision-Making, Machine Learning, Digital Transformation, Analytics, Artificial Intelligence, Artificial Neural Networks, Data Science
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Ggplot2, Data Wrangling, Statistical Modeling, Exploratory Data Analysis, Plot (Graphics), R Programming, Data Import/Export, Predictive Modeling, Sampling (Statistics), Data Visualization, Data Visualization Software, Statistical Hypothesis Testing, Data Analysis, Data Manipulation, Data Modeling, Web Scraping, Data Science, R (Software), Data Analysis Software
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Data Visualization, Infographics, Data Visualization Software, Business Reporting, Data Ethics, Storytelling, Data-Driven Decision-Making, Generative AI, Responsible AI, Data Analysis, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks