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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    GIS Mastery: Spatial Data, Remote Sensing, Decision Support

    Skills you'll gain: Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Spatial Data Analysis, Spatial Analysis, Global Positioning Systems, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    23 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Starweaver

    Foundations of Hotel Budgeting and Forecasting

    Skills you'll gain: Advanced Analytics, Hospitality Management, Budgeting, Financial Forecasting, Variance Analysis, Hotel Operations, Corporate Sustainability, Revenue Management, Financial Analysis, Performance Analysis, Trend Analysis, Sustainability Reporting, Analysis, Strategic Decision-Making, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
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    Coursera

    AI Content with Make.com: Automate Instagram Reel Scripts

    Skills you'll gain: Workflow Management, Make.com, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Universidad de Palermo

    Storytelling - Relanza tu Marca

    Skills you'll gain: Data Storytelling, Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Strategic Communication, Presentations, Content Creation, Branding, Driving engagement, Content Strategy, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
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    31 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Ludwig-Maximilians-Universität München (LMU)

    Estratégia competitiva

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    YouTube Content Creation Essentials

    Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Media Production, Photo Editing, Storytelling, Content Creation, Editing, Writing, Scripting, Social Media Content, Social Media

    4
    Rating, 4 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Michigan

    Data-Oriented Python Programming and Debugging

    Skills you'll gain: NumPy, Debugging, Pandas (Python Package), Statistics, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Data Preprocessing, Data-oriented programming, Program Development, Numerical Analysis, Critical Thinking

    4.3
    Rating, 4.3 out of 5 stars
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    15 reviews

    Intermediate · Specialization · 3 - 6 Months

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    University of California, Irvine

    Finding and Preparing for the Right Job

    Skills you'll gain: Professional Networking, LinkedIn, Professional Development, Talent Sourcing, Recruitment, Presentations, Job Analysis, Social Media Content, Personal Development, Writing, Portfolio Management, Branding

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    GenAI for Compensation, Benefits and Payroll

    Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Generative AI Agents, Compensation and Benefits, Benefits Administration, Human Resources Information System (HRIS), Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, Workforce Management, AI Personalization, Benefits Enrollment Processes, Automation

    5
    Rating, 5 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Amazon Web Services

    Skills and Best Practices for Cloud Support Associates

    Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Problem Management, Verbal Communication Skills, Customer Support, Amazon Web Services, Communication, Cloud Solutions, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management, Generative AI, Innovation

    4.9
    Rating, 4.9 out of 5 stars
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    26 reviews

    Beginner · Course · 1 - 4 Weeks

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    Universiteit Leiden

    Population Health: Study Design

    Skills you'll gain: Data Analysis, Research Design, Health Policy, Epidemiology, Statistical Analysis, Clinical Research, Quantitative Research, Public Health, Health Care, Probability & Statistics, Research Methodologies

    4.3
    Rating, 4.3 out of 5 stars
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    21 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    YouTube Growth: Boost Your Engagement

    Skills you'll gain: Drive Engagement, Live Streaming, Social Media Marketing, Growth Strategies, Social Media Content, Social Media Strategy, Video Production, Content Strategy, Content Creation, Target Audience, Production Schedule, Scheduling

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • GIS Mastery: Spatial Data, Remote Sensing, Decision Support: Coursera
  • Foundations of Hotel Budgeting and Forecasting: Starweaver
  • AI Content with Make.com: Automate Instagram Reel Scripts: Coursera
  • Storytelling - Relanza tu Marca: Universidad de Palermo
  • Estratégia competitiva : Ludwig-Maximilians-Universität München (LMU)
  • YouTube Content Creation Essentials: Coursera
  • Data-Oriented Python Programming and Debugging: University of Michigan
  • Finding and Preparing for the Right Job: University of California, Irvine
  • GenAI for Compensation, Benefits and Payroll: Coursera
  • Skills and Best Practices for Cloud Support Associates: Amazon Web Services

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Social Media Marketing (9)
Brand Management (7)

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