• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Front-End Development Capstone Project

    Skills you'll gain: GitHub, Responsive Web Design, React.js, Front-End Web Development, HTML and CSS, Version Control, Web Development, Web Design and Development, Code Review, Web Analytics and SEO, Database Development, Figma (Design Software), Mockups, Software Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Advanced · Course · 1 - 3 Months

  • G

    Google Cloud

    Explore and Create Reports with Data Studio

    Skills you'll gain: Exploratory Data Analysis, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Analysis, Google Analytics, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Sell a product or a service with Canva

    Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Online Advertising, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

    Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Content Marketing, Marketing Channel, Target Audience, Marketing, Marketing Effectiveness, Business Marketing, Social Media Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier II

    Skills you'll gain: Market Dynamics, Supply And Demand, Property and Real Estate, Real Estate, Land Management, Commercial Real Estate, Market Data, Economic Development, Market Analysis, Economics, Real Estate Transactions, Construction Estimating

    4.7
    Rating, 4.7 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Public Goods, Common Resources, and Externalities

    Skills you'll gain: Economics, Policy, and Social Studies, Supply And Demand, Market Analysis, Economics, Resource Allocation, Environmental Issue, Public Policies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    مقدمة عن البيانات الضخمة

    Skills you'll gain: Big Data, Apache Hadoop, Data Analysis, Unstructured Data, Scalability, Data Processing, Data Science, Distributed Computing, Data Storage, Virtual Machines

    4.5
    Rating, 4.5 out of 5 stars
    ·
    112 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Crea Posts Animados para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic Design, Graphic and Visual Design, Content Creation, Multimedia, Organizational Skills, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Codio

    Select Topics in Python

    Skills you'll gain: Matplotlib, Text Mining, GitHub, Large Language Modeling, Django (Web Framework), Git (Version Control System), Package and Software Management, Platform As A Service (PaaS), Plot (Graphics), Application Deployment, Natural Language Processing, Data Visualization Software, Unit Testing, Cloud Deployment, Jupyter, Database Development, Data Processing, Virtual Environment, Dependency Analysis, Python Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    24 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Data Science Coding Challenge: Loan Default Prediction

    Skills you'll gain: Applied Machine Learning, Jupyter, Predictive Modeling, Machine Learning, Data Manipulation, Data Preprocessing, Data Science, Model Evaluation, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    111 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Financial Data Analysis

    Skills you'll gain: Generative AI, Responsible AI, Financial Data, Complex Problem Solving, Microsoft Copilot, ChatGPT, Data-Driven Decision-Making, Data Analysis, Financial Analysis, Business Ethics, Data Visualization Software

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo crear historias para Instagram y Facebook usando Canva

    Skills you'll gain: Animations, Canva (Software), Instagram, Social Media, Facebook, Social Media Content, Content Creation, Social Media Management, Social Media Marketing, Marketing Materials, Design, Graphic Design, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…252253254…460

In summary, here are 10 of our most popular marketing analytics courses

  • Front-End Development Capstone Project: IBM
  • Explore and Create Reports with Data Studio: Google Cloud
  • Sell a product or a service with Canva: Coursera
  • التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب: Coursera
  • Economie du sol et de l'immobilier II: École Polytechnique Fédérale de Lausanne
  • Public Goods, Common Resources, and Externalities: University of Illinois Urbana-Champaign
  • مقدمة عن البيانات الضخمة: University of California San Diego
  • Crea Posts Animados para Redes Sociales con Canva: Coursera
  • Select Topics in Python: Codio
  • Data Science Coding Challenge: Loan Default Prediction: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok