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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    F

    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Judgmental Business Forecasting in Excel

    Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Case Studies, Business Metrics, Business Economics, Microsoft Excel, Decision Making, Data Analysis, Data Visualization, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    62 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Steigere den Zugriff auf dein Instagram Business Profil

    Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Brand Awareness, Photo Editing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Kreiere animierte Posts für soziale Medien mit Canva

    Skills you'll gain: Canva (Software), Animations, Graphic Design, Collaborative Software, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Multimedia, User Accounts

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea un perfil de negocios en Twitter

    Skills you'll gain: Trend Analysis, Social Media, Social Media Strategy, Social Media Marketing, Market Trend, Account Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Product Development, Web Analytics and SEO

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Analysis and Representation, Selection and Iteration

    Skills you'll gain: Computational Thinking, Data Analysis, C (Programming Language), Statistical Analysis, Programming Principles, Data Structures, Descriptive Statistics, Data Visualization Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    93 reviews

    Beginner · Course · 1 - 4 Weeks

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    T

    The Chinese University of Hong Kong

    La estrategia china

    Skills you'll gain: Business Strategy, Strategic Partnership, Strategic Decision-Making, Regional Sales, Competitive Analysis, Global Marketing, Market Opportunities, E-Commerce, Cultural Sensitivity, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Price Negotiation, Consumer Behaviour, E-Commerce, Inventory Management System, Operations Management, Competitive Analysis, Organizational Structure

    5
    Rating, 5 out of 5 stars
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    14 reviews

    Mixed · Course · 1 - 3 Months

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    R

    Rice University

    Введение в анализ данных с помощью Excel

    Skills you'll gain: Pivot Tables And Charts, Excel Formulas, Graphing, Microsoft Excel, Spreadsheet Software, Data Analysis, Histogram, Scatter Plots, Data Import/Export, Data Manipulation, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Power BI: Data Visualization and Analysis

    Skills you'll gain: Business Intelligence, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Business Analytics, Power BI, Pivot Tables And Charts, Dashboard, Key Performance Indicators (KPIs), Performance Reporting, Data Analysis, Scatter Plots, Business Reporting, Trend Analysis, Time Series Analysis and Forecasting

    3.9
    Rating, 3.9 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    Practical AI and prompting for sales professionals

    Skills you'll gain: Prompt Engineering, Generative AI, Sales Training, Technical Sales, AI Enablement, Sales Process, Artificial Intelligence, LLM Application, Ideation, Automation, Digital Transformation, Innovation

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Análise de Segmentação de Mercado: Fundação Instituto de Administração
  • Judgmental Business Forecasting in Excel: Macquarie University
  • Steigere den Zugriff auf dein Instagram Business Profil: Coursera
  • Kreiere animierte Posts für soziale Medien mit Canva: Coursera
  • Crea un perfil de negocios en Twitter: Coursera
  • Usability Testing with Hotjar: Coursera
  • Data Analysis and Representation, Selection and Iteration: University of Colorado System
  • La estrategia china: The Chinese University of Hong Kong
  • Retail Management: Analyze, Plan & Strategize: EDUCBA
  • Введение в анализ данных с помощью Excel: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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