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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    Adobe

    Adobe Ecommerce Foundation

    Skills you'll gain: Merchandising, E-Commerce, Product Assortment, Adobe Experience Manager, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Order Management Systems, Web Design and Development, Technology Solutions, System Implementation, Product Knowledge, Value Propositions, Digital Transformation, Digital Content, Case Studies, Customer experience improvement, Online Advertising, Solution Delivery

    4.3
    Rating, 4.3 out of 5 stars
    Ā·
    13 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • G

    Google Cloud

    Crea canalizaciones de datos de transmisión en Google Cloud

    Skills you'll gain: Data Pipelines, Real Time Data, Extract, Transform, Load, Google Cloud Platform, Data Architecture, NoSQL, Data Integration, Data Processing, Analytics, Data Transformation, Data Storage

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    36 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • S

    Starweaver

    CEO Playbook: Generative AI

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, AI Enablement, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Thinking, Generative AI, Stakeholder Communications, Strategic Communication, Strategic Decision-Making, Innovation, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    CrƩer une prƩsentation de marchƩ cible avec Canva

    Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • S

    SkillUp

    Data Integration, Data Storage, & Data Migration

    Skills you'll gain: Data Migration, Cloud Storage, Data Management, Data Integration, Data Storage, Data Infrastructure, Data Architecture, Extract, Transform, Load, Data Security, Data Transformation, Data Pipelines, Disaster Recovery

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    29 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Getting Started with Technology Startups

    Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    38 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Consumer Behaviour, Marketing Strategy and Techniques, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    45 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing

    Intermediate Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Media Buying, Content Performance Analysis, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, AI Personalization, Automation, Content Creation, Analytics

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Analyzing Growth Drivers & Business Risks

    Skills you'll gain: Financial Analysis, Risk Analysis, Financial Modeling, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Business Modeling, Analysis, Business Risk Management, Market Share, Competitive Intelligence, Strategic Marketing, Strategic Planning

    Beginner Ā· Course Ā· 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Introdução aos Negócios

    Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Innovation, Business Strategy, Stakeholder Analysis, Business Management, Business Ethics, Design Thinking, People Management, Business Modeling, Corporate Finance, Social Impact, Organizational Structure, Entrepreneurship, Fundraising, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    68 reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Sales, Communication, Customer Analysis, Sales Strategy, Customer Engagement, Product Demonstration, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    17 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

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1…258259260…460

In summary, here are 10 of our most popular marketing analytics courses

  • Adobe Ecommerce Foundation:Ā Adobe
  • Crea canalizaciones de datos de transmisión en Google Cloud:Ā Google Cloud
  • CEO Playbook: Generative AI:Ā Starweaver
  • CrĆ©er une prĆ©sentation de marchĆ© cible avec Canva:Ā Coursera
  • Data Integration, Data Storage, & Data Migration:Ā SkillUp
  • Getting Started with Technology Startups:Ā University of Colorado Boulder
  • Sustainable high-end tourism:Ā Universitat Autònoma de Barcelona
  • Gestión de marca y producto en el punto de venta:Ā UBITS
  • GenAI for Dynamic Advertising and Media Buying:Ā Coursera
  • Analyzing Growth Drivers & Business Risks:Ā Corporate Finance Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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