Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Internal Communications, File Management, User Accounts, Information Privacy, Account Management
Beginner · Guided Project · Less Than 2 Hours

Wesleyan University
Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Analysis, Data Visualization, Analytical Skills, Report Writing, Data Science, Data Management, Big Data, Statistical Analysis, Real Time Data, Research, Research Design
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Scikit Learn (Machine Learning Library), Classification Algorithms, Applied Machine Learning, Machine Learning Algorithms, Supervised Learning, Random Forest Algorithm, Machine Learning, Unsupervised Learning, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Generative AI, Large Language Modeling, Supervised Learning, Applied Machine Learning, Artificial Intelligence, Responsible AI, Machine Learning, Healthcare Industry Knowledge, Data Ethics, AI Personalization, Predictive Analytics, Precision Medicine, Health Informatics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Marketing Budgets, Paid media, Digital Advertising, Marketing, Social Media, Budget Management, Social Media Content
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Artificial Neural Networks, Tensorflow, Keras (Neural Network Library), Data-Driven Decision-Making, Applied Machine Learning, Business Analytics, Deep Learning, Machine Learning, Model Evaluation, Mortgage Loans, Consumer Lending, Data Processing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Patch Management, Microsoft Azure, Disaster Recovery, System Monitoring, Cloud Storage, Data Storage Technologies, Cloud Security, Continuous Monitoring, Role-Based Access Control (RBAC), Virtual Machines, Data Security, Query Languages
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Sports Medicine, Analytics, Artificial Intelligence, AI Enablement, Data Analysis Software, Data Analysis, Deep Learning, Real Time Data, Machine Learning, Data Ethics, Health Technology, AI Security, Responsible AI, Large Language Modeling, Technology Solutions, Scikit Learn (Machine Learning Library), Technology Strategies, Statistical Methods, Natural Language Processing, Performance Appraisal
Beginner · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Regression Analysis, Correlation Analysis, Financial Modeling, Spreadsheet Software, Business Analysis, Business Modeling, Business Analytics, Microsoft Excel, Data Modeling, Statistical Analysis, Analysis, Forecasting, Risk Analysis, Data Analysis, Product Assortment, Complex Problem Solving, Predictive Modeling, Business Process, Process Optimization, Business Strategy
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Analysis, Classification Algorithms, Data Preprocessing, Scikit Learn (Machine Learning Library), Predictive Modeling, Matplotlib, Pandas (Python Package), Applied Machine Learning, Data Visualization Software, Machine Learning
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Business Transformation, Business Strategies, Technology Strategies, Revenue Management, Service Level Agreement, Cloud Services, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Content Creation, Social Media Content, Social Media, Live Streaming, Social Media Strategy, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours