• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • P

    Packt

    Sales Strategies and Techniques

    Skills you'll gain: Selling Techniques, Sales Strategy, Overcoming Objections, Closing (Sales), Sales Process, Customer Engagement, Sales Presentation, Solution Selling, Data-Driven Decision-Making, Customer Relationship Building, Value Propositions, Competitive Analysis, Price Negotiation, Rapport Building, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Design & Evaluate Logistics Systems for Supply Chains

    Skills you'll gain: Logistics Management, Supply Chain Systems, E-Commerce, Systems Thinking, Supply Chain Planning, Operational Analysis, Process Analysis, Operational Efficiency, Gap Analysis, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Custom & Conditional Formatting in Microsoft Excel

    Skills you'll gain: Data Entry, Data Visualization, Microsoft Excel, Data Presentation, Spreadsheet Software, Data Analysis, Data Management, Business Strategy

    4.2
    Rating, 4.2 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Management, Product Strategy, Customer Insights, New Product Development, Product Development, Entrepreneurship, Competitive Analysis, Market Opportunities, Innovation, Leadership

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Mastering Brand Awareness: Fundamentals to Advanced

    Skills you'll gain: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Strategies for Effective Engagement

    Skills you'll gain: Trustworthiness, Stakeholder Communications, Stakeholder Analysis, Relationship Building, Systems Thinking, Communication Strategies, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Interviewing for DS/AI Roles

    Skills you'll gain: Goal Setting, Interviewing Skills, Professional Networking, Artificial Intelligence and Machine Learning (AI/ML), Negotiation, Workforce Planning, Professional Development, LinkedIn, Artificial Intelligence, Machine Learning, Productivity, Talent Sourcing, Compensation and Benefits, Data Science, Data Analysis, Recruitment, Data Architecture, Presentations, Technical Management, Big Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Copilot for Beginners: Create a Sales Pitch Presentation

    Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Selling Techniques, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Price Negotiation, Storytelling, Business Modeling, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    التأثير على الأشخاص

    Skills you'll gain: Influencing, Professional Networking, Persuasive Communication, Leadership, Relationship Building, Stakeholder Analysis, Communication, Organizational Leadership, Decision Making, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    56 reviews

    Mixed · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Operations Management

    Skills you'll gain: Operations Management, Process Improvement, Revenue Management, Process Analysis, Business Operations, Lean Six Sigma, Lean Methodologies, Operational Performance Management, Operational Efficiency, Continuous Improvement Process, Service Management, Quality Management, Strategic Planning, Capacity Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Управление анализом данных

    Skills you'll gain: Data Presentation, Statistical Reporting, Data Collection, Data Analysis, Data Management, Analytical Skills, Management Reporting, Exploratory Data Analysis, Data Modeling, Coordination, Statistical Modeling, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    51 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Prompt Injection Vulnerabilities

    Skills you'll gain: AI Security, Large Language Modeling, Cybersecurity, Prompt Engineering, Cyber Security Strategy, Threat Modeling, Cyber Security Assessment, Risk Analysis, Application Security, Vulnerability Assessments, Network Security

    3.7
    Rating, 3.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

1…260261262…431

In summary, here are 10 of our most popular marketing strategy courses

  • Sales Strategies and Techniques: Packt
  • Design & Evaluate Logistics Systems for Supply Chains: EDUCBA
  • Custom & Conditional Formatting in Microsoft Excel: Coursera
  • Creating a Product-Market Fit with Value Proposition Canvas: Coursera
  • Mastering Brand Awareness: Fundamentals to Advanced: Board Infinity
  • Strategies for Effective Engagement : University of Colorado Boulder
  • Interviewing for DS/AI Roles: University of California, Irvine
  • Copilot for Beginners: Create a Sales Pitch Presentation : Coursera
  • التأثير على الأشخاص: University of Michigan
  • Operations Management: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok