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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Customer Relationship Management with Case Study

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Marketing Automation, Case Studies, Market Analysis, Analysis, Business Strategy, Spatial Data Analysis, Automation, Auditing, Business Metrics

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Scripting with Alteryx: Python and R for Advanced Workflows

    Skills you'll gain: Alteryx, Predictive Modeling, People Analytics, Scripting, R Programming, Predictive Analytics, HR Tech, Data Science, Advanced Analytics, Scripting Languages, Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Applied Machine Learning, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    AI-900 MS Azure AI Fundamentals

    Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, Applied Machine Learning, AI Workflows, No-Code Development, Model Deployment, Text Mining, Machine Learning, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Construire votre audience sur Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Maryland, College Park

    AI Applications in Accounting and Finance

    Skills you'll gain: Unstructured Data, Financial Data, Financial Statement Analysis, Image Analysis, Finance, Financial Analysis, Accounting, Emerging Technologies, Artificial Intelligence, Text Mining, Annual Reports, Machine Learning, Trend Analysis, Data-Driven Decision-Making, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Matplotlib: Python Data Visualization & Wrangling

    Skills you'll gain: Matplotlib, Data Storytelling, Data Presentation, Scientific Visualization, Visualization (Computer Graphics), Plot (Graphics), Data Visualization, Data Preprocessing, Statistical Visualization, Box Plots, E-Commerce, Business Analytics, Data Visualization Software, Scatter Plots, Histogram, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Image Quality, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Data Management in Azure Databricks

    Skills you'll gain: Databricks, Data Governance, Microsoft Azure, Data Lakes, Real Time Data, Data Management, Data Integration, Data Pipelines, Data Quality, User Provisioning, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Michigan State University

    Avatar Psychology for Designers

    Skills you'll gain: Persona (User Experience), Research Design, Game Design, Design, Animation and Game Design, User Experience Design, Diversity Awareness, Augmented and Virtual Reality (AR/VR), Psychology, User Research, Cultural Sensitivity

    3.8
    Rating, 3.8 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment configurer un pixel Facebook

    Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Test Tools

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Data Science Project: MATLAB for the Real World

    Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Exploratory Data Analysis, Data Science, Machine Learning, Data Analysis, Data Preprocessing, Matlab, Technical Communication, Predictive Modeling, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (粤语)

    Skills you'll gain: Model Evaluation, SPSS, Statistical Modeling, Statistical Methods, Statistical Analysis, Correlation Analysis, Regression Analysis, Data Analysis Software, Exploratory Data Analysis, Data Manipulation, Advanced Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 3 - 6 Months

  • C

    Coursera

    Custom & Conditional Formatting in Microsoft Excel

    Skills you'll gain: Data Entry, Data Visualization, Microsoft Excel, Data Presentation, Spreadsheet Software, Data Analysis, Data Management, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    24 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Customer Relationship Management with Case Study: EDUCBA
  • Scripting with Alteryx: Python and R for Advanced Workflows: Coursera
  • AI-900 MS Azure AI Fundamentals: EDUCBA
  • Construire votre audience sur Facebook Audience Insights: Coursera
  • AI Applications in Accounting and Finance: University of Maryland, College Park
  • Matplotlib: Python Data Visualization & Wrangling: EDUCBA
  • Advanced Data Management in Azure Databricks: Packt
  • Avatar Psychology for Designers: Michigan State University
  • Comment configurer un pixel Facebook: Coursera
  • Data Science Project: MATLAB for the Real World: MathWorks

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