• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • A

    Amazon Web Services

    Fundamentals of Analytics on AWS

    Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    64 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    SkillUp

    Generative AI: Turbocharge Mobile App Development

    Skills you'll gain: AI Personalization, Mobile Development, Generative AI, Anthropic Claude, LLM Application, Apple iOS, AI Product Strategy, Machine Learning Methods, Application Design, Cloud Development, Data Strategy, Embedded Software, User Interface and User Experience (UI/UX) Design

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create User Stories in Miro

    Skills you'll gain: User Story, Backlogs, Product Roadmaps, Sprint Planning, User Research, Product Planning, Agile Methodology, Prioritization, Product Development, Product Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Governance and Risk Management Concepts

    Skills you'll gain: Risk Management Framework, Risk Management, IT Management, Risk Appetite, Business Risk Management, Operational Risk, Enterprise Risk Management (ERM), Compliance Management, Risk Analysis, Governance, Regulatory Requirements, Organizational Structure, Accountability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo Configurar una Campaña en Facebook Ads

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Goal Setting, Social Media, Digital Advertising, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Keyword Research, Blogs, Writing and Editing, Content Creation, Generative AI Agents, Web Content, Copywriting, Workflow Management, AI Personalization, Business Writing, Generative AI, AI Enablement, Content Strategy, Writing, Editing, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Diseñe su Aula Virtual con Canva

    Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Design, Creative Design, Design Elements And Principles, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Codio

    SOAR for Enterprise Security

    Skills you'll gain: Computer Security Incident Management, Incident Management, Incident Response, Security Management, Threat Management, Security Strategy, Event Monitoring, Security Information and Event Management (SIEM), Cyber Attacks, Continuous Monitoring, Enterprise Security, Security Awareness, Cyber Operations, Information Technology Operations, Automation, Systems Integration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Banco Interamericano de Desarrollo

    Gobierno Digital

    Skills you'll gain: Cybersecurity, Data Management, Interoperability, Digital Transformation, Data Security, Public Administration, Governance, Case Studies, Public Key Infrastructure, Identity and Access Management, Service Design, Policy Analysis, Innovation, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    93 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rice University

    Best Practices in Planning DE&I Interventions

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Human Resource Strategy, Employee Retention, Diversity and Inclusion, Human Resources, Workplace inclusivity, Recruitment Strategies, Business Planning, Workforce Development, Organizational Effectiveness, Training Programs, Talent Acquisition, Organizational Change

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Assessing and Managing Secure IoT Applications and Devices

    Skills you'll gain: Threat Modeling, IT Security Architecture, Network Security, Internet Of Things, Threat Detection, Cloud Security, Security Engineering, Infrastructure Security, Vulnerability Management, Identity and Access Management, Information Systems Security, Encryption, Incident Response, Threat Management, Cybersecurity, Security Strategy, Security Controls, Penetration Testing, Vulnerability Assessments, Cloud Solutions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Specialization · 1 - 3 Months

  • M

    Macquarie University

    Cyber Security: Data & Identity Security

    Skills you'll gain: Identity and Access Management, Cryptography, Network Security, AWS Identity and Access Management (IAM), Data Security, Authentications, Encryption, Advanced Encryption Standard (AES), Network Protocols, Cyber Risk, Cybersecurity, Data Sharing, Cyber Attacks, Secure Coding, Key Management, Computer Security, Data Management, Cyber Security Strategy, Security Management, Security Awareness

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

1…267268269…434

In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentals of Analytics on AWS: Amazon Web Services
  • Generative AI: Turbocharge Mobile App Development: SkillUp
  • Create User Stories in Miro: Coursera
  • Governance and Risk Management Concepts: Packt
  • Cómo Configurar una Campaña en Facebook Ads : Coursera
  • AI for Professional Writing: AI CERTs
  • Diseñe su Aula Virtual con Canva: Coursera
  • SOAR for Enterprise Security: Codio
  • Gobierno Digital: Banco Interamericano de Desarrollo
  • Best Practices in Planning DE&I Interventions: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok