Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Microsoft PowerPoint, Presentations, Multimedia, Verbal Communication Skills, Photo Editing, Productivity Software, Microsoft Office, Technical Communication, Editing, Social Media, Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: R Programming, Ggplot2, Data Visualization, Data Manipulation, Exploratory Data Analysis, Statistical Programming, Data Science, Tidyverse (R Package), Statistical Modeling, Data Analysis, Regression Analysis, Data Structures, Statistical Analysis, Descriptive Statistics, Programming Principles, Data Transformation, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Alibaba Cloud Academy
Skills you'll gain: Dashboard, Big Data, Data Processing, Data Visualization Software, Apache Hive, Apache Spark, Apache Hadoop, Pandas (Python Package), Data Manipulation, SQL, Extract, Transform, Load, Data Pipelines, PySpark, Business Intelligence, Data Integration, Database Management, Cloud Storage
Intermediate · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Natural Language Processing, Data Processing, Data Preprocessing, Text Mining, Pandas (Python Package), Analysis, Big Data, Algorithms
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, TikTok, Scheduling, Social Media, Billing, Systems Integration, Facebook, Dashboard, Instagram, Business Software, Pinterest, Marketing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Generative AI, AI Enablement, AI Security, Small Business Accounting, Business Planning, Artificial Intelligence, Case Studies, Predictive Analytics, Forecasting, Business Strategy, Business Ethics, Data Governance, Content Creation, Customer Service
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Data Mining, Data Pipelines, Big Data, Analytical Skills, Data Analysis, Data Preprocessing, Applied Machine Learning, Ideation, Exploratory Data Analysis, Model Evaluation, Technical Writing, Technical Communication
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Data Visualization Software, Data Visualization, Data Storytelling, Statistical Visualization, Interactive Data Visualization, Plot (Graphics), Plotly, Matplotlib, Data Presentation, Dashboard, Seaborn, Tableau Software, Scatter Plots, Heat Maps, Histogram, Google Sheets, Data Analysis, Python Programming, Cloud Applications, Business Communication
Intermediate · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Sustainable Business, Innovation, Economic Development, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Strategy, Global Marketing, International Finance, Corporate Strategy, Entrepreneurship, Business Development, Competitive Analysis, Natural Resource Management, Growth Strategies, Economics, Problem Solving, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Facebook, Online Advertising, Market Opportunities, Customer Insights, Social Media Marketing, Social Media, Marketing, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Descriptive Statistics, Data Analysis, Exploratory Data Analysis, Quantitative Research, R Programming, Statistical Analysis, Probability & Statistics, Statistics, Data Science
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours