• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Crea imprimibles digitales de enseƱanza con Canva

    Skills you'll gain: Canva (Software), Design, Design Elements And Principles, Graphic and Visual Design, Digital Design, Graphic Design, Developing Training Materials, Color Theory, Journals, Digital Publishing, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    12 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • S

    SkillUp

    Enterprise Data Architecture and Operations

    Skills you'll gain: Extract, Transform, Load, Data Architecture, Enterprise Architecture, Data Migration, Data Modeling, Data Warehousing, Data Management, Data Processing, Data Storage, DevOps, Data Governance, Data Integration, Application Frameworks, Data Transformation, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    15 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    AI Content with Make.com: Automate Instagram Reel Scripts

    Skills you'll gain: Workflow Management, Make.com, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • E

    ESSEC Business School

    Nouveaux modèles économiques des associations

    Skills you'll gain: Business Transformation, Business Modeling, Social Impact, Strategic Partnership, Organizational Change, Resource Management, Sustainable Business, Innovation, Economics, Public Policies, Human Resources

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    21 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    EstratƩgia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • K

    Khalifa University

    AI for Executives

    Skills you'll gain: Data Strategy, Customer Relationship Management (CRM) Software, AI Personalization, AI Enablement, Sales Enablement, Model Deployment, Feature Engineering, Data Governance, Responsible AI, Model Evaluation, Data Preprocessing, Transfer Learning, Data Quality, Customer Data Management, Sales Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Reinforcement Learning, Natural Language Processing

    4.3
    Rating, 4.3 out of 5 stars
    Ā·
    7 reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • P

    Packt

    Cold Calling & Prospecting

    Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Selling Techniques, Sales, Telephone Skills, Sales Strategy, Sales Presentations, Setting Appointments, Sales Pipelines, Rapport Building, Communication, Relationship Building

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    6 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • M

    Macquarie University

    Cyber Security: Data Privacy

    Skills you'll gain: Information Privacy, Data Security, Artificial Intelligence, Cyber Risk, Cybersecurity, Security Strategy, Stakeholder Engagement

    Beginner Ā· Course Ā· 1 - 3 Months

  • G

    Google

    Google UX Design

    Skills you'll gain: User Experience Design, Information Architecture, Storyboarding, Wireframing, User Story, UI/UX Research, User Research, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, User Centered Design, Ideation, Design Thinking, Presentations, Persona (User Experience), Web Design, Research Design, Usability

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    168 reviews

    Beginner Ā· Professional Certificate Ā· 3 - 6 Months

  • J

    Johns Hopkins University

    Foundations of Strategic Communications

    Skills you'll gain: Non-Verbal Communication, Interpersonal Communications, Technical Communication, Verbal Communication Skills, Target Audience, Strategic Communication, Communication, Business Communication, Persuasive Communication, Technical Management, Professional Development, Leadership, Organizational Leadership, Active Listening, Organizational Structure, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    23 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Corporate Entrepreneurship

    Skills you'll gain: Innovation, Entrepreneurship, Team Management, Business Strategy, Organizational Strategy, Program Evaluation, Culture Transformation, New Business Development, Case Studies, Growth Strategies

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    10 reviews

    Advanced Ā· Course Ā· 1 - 4 Weeks

  • G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Prompt Engineering, Responsible AI, Google Gemini, Retrieval-Augmented Generation, Generative AI Agents, Generative AI, Google Cloud Platform, Google Workspace, AI Security, AI Product Strategy, AI Workflows, AI Enablement, Large Language Modeling, Prompt Patterns, Data Governance, Cloud Computing, Infrastructure Architecture, Enterprise Security, Artificial Intelligence, Collaboration

    Beginner Ā· Specialization Ā· 3 - 6 Months

1…268269270…434

In summary, here are 10 of our most popular marketing strategy courses

  • Crea imprimibles digitales de enseƱanza con Canva :Ā Coursera
  • Enterprise Data Architecture and Operations:Ā SkillUp
  • AI Content with Make.com: Automate Instagram Reel Scripts:Ā Coursera
  • Nouveaux modĆØles Ć©conomiques des associations:Ā ESSEC Business School
  • EstratĆ©gia Digital e o Comportamento de Busca do Consumidor:Ā Fundação Instituto de Administração
  • AI for Executives:Ā Khalifa University
  • Cold Calling & Prospecting:Ā Packt
  • Cyber Security: Data Privacy:Ā Macquarie University
  • Google UX Design:Ā Google
  • Foundations of Strategic Communications:Ā Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok