Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado System
Skills you'll gain: Computational Thinking, Data Analysis, C (Programming Language), Statistical Analysis, Programming Principles, Data Structures, Descriptive Statistics, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Graphic and Visual Design, Histogram, Tidyverse (R Package), Public Administration, Trend Analysis, Policy Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Performance marketing, Digital Advertising, Advertising, Marketing, Payment Processing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Problem Solving, Vocabulary, Logical Reasoning, Critical Thinking, Data Literacy, Arithmetic, Decision Making, Deductive Reasoning, Data Analysis, Analytical Skills, Complex Problem Solving, Grammar, English Language, Case Studies, Literacy, Learning Strategies, Applied Mathematics, Data-Driven Decision-Making, Quantitative Research, Estimation
Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Data Analysis Expressions (DAX), Data Ethics, Data Modeling, Data Governance, Data Architecture, Database Design, Power BI, Star Schema, Information Privacy, Data Visualization Software, Data Security, Data Integrity, Snowflake Schema, Relational Databases, Data Cleansing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Human Resources, Responsible AI, Developing Training Materials, Generative AI, AI Enablement, Workforce Development, Miro AI, Data Ethics, Recruitment, Generative AI Agents, People Analytics, People Management, AI Personalization, Talent Management, Automation, Talent Acquisition, Prompt Engineering, No-Code Development, Agentic systems, Business Operations
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Matplotlib, Object Oriented Programming (OOP), Plotly, Seaborn, Data Visualization Software, Object Oriented Design, Data Visualization, Pandas (Python Package), NumPy, Statistical Visualization, Interactive Data Visualization, Software Documentation, Scatter Plots, Box Plots, Heat Maps, Data Structures, Maintainability, Programming Principles, Data Import/Export, Data Manipulation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Content Creation, Business Leadership, Entrepreneurial Finance, Innovation, Digital Transformation, Market Opportunities, Business Economics, Intellectual Property, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Analytics, Application Development, Virtual Machines
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Interface and User Experience (UI/UX) Design, Interaction Design, Figma (Design Software), Wireframing, Usability, Web Content Accessibility Guidelines, User Centered Design, Web Design, Human Centered Design, User Flows, Prototyping, Mockups, Graphic Design
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Grant Writing, Sample Size Determination, Biostatistics, Statistical Analysis, Data Analysis, Clinical Research, Statistical Methods, Statistical Reporting, Science and Research
Intermediate · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Apache Hadoop, Big Data, Data Science, Scalability, Data Processing, Data Analysis, Distributed Computing, Data Quality, Virtual Machines
Mixed · Course · 1 - 3 Months