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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • L

    Logical Operations

    Data Analysis and Visualization with Microsoft Excel

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Excel Formulas, Data Transformation, Data Presentation, Microsoft Excel, Data Visualization, Sampling (Statistics), Dashboard, Data Visualization Software, Spreadsheet Software, Report Writing, Pivot Tables And Charts, Data Analysis, Statistical Analysis, Data Cleansing, Microsoft Office, Geospatial Mapping, Microsoft 365, Productivity Software

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

  • M

    MathWorks

    MATLAB Skills for the AI Era

    Skills you'll gain: Plot (Graphics), Scripting, Matlab, User Interface and User Experience (UI/UX) Design, Data Manipulation, Data Visualization Software, Generative AI, Interactive Data Visualization, Mathematical Modeling, Data Visualization, LLM Application, Data Sharing, Scientific Visualization, Data Storytelling, Data Analysis, Code Review, Descriptive Statistics, User Interface (UI) Design, Engineering Calculations, Programming Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 1 - 3 Months

  • J

    Johns Hopkins University

    Data Visualization

    Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Data Presentation, Color Theory, Graphic and Visual Design, Data Visualization, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Design Elements And Principles, Plot (Graphics), Data Literacy, Heat Maps, Computer Displays, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Mapping, Display Devices

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    Illinois Tech

    Linear Regression

    Skills you'll gain: Statistical Inference, Regression Analysis, R Programming, Statistical Analysis, Statistical Modeling, R (Software), Data Science, Logistic Regression, Data Analysis, Probability & Statistics, Linear Algebra

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Python for Beginners: Variables and Strings

    Skills you'll gain: Data Import/Export, Data Analysis, Data Visualization, Programming Principles, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    58 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • K

    Khalifa University

    AI for Executives: The Basics

    Skills you'll gain: Data Strategy, Model Deployment, Data Governance, Model Evaluation, Transfer Learning, Data Quality, Data-Driven Decision-Making, Business Leadership, Predictive Analytics, Machine Learning, Strategic Decision-Making, Artificial Intelligence, Large Language Modeling, Classification Algorithms, Regression Analysis, Decision Tree Learning

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Project Managers: Scaling with GenAI

    Skills you'll gain: Innovation, Project Management, AI Product Strategy, Responsible AI, Generative AI, Project Coordination, Cost Reduction, Project Planning, Resource Allocation, Process Improvement, Risk Management, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Machine Learning with PySpark: Customer Churn Analysis

    Skills you'll gain: Model Evaluation, Data Preprocessing, Exploratory Data Analysis, Feature Engineering, Model Deployment, Data Analysis, PySpark, Data Import/Export, Data Transformation, Apache Spark, Decision Tree Learning, Customer Analysis, Predictive Modeling, Predictive Analytics, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad Nacional Autónoma de México

    Designing data-intensive applications

    Skills you'll gain: Data Mining, Database Design, Scalability, Database Systems, Relational Databases, Unstructured Data, Transaction Processing, Databases, Systems Design, Big Data, Data Architecture, NoSQL, Data Processing, Maintainability, Software Design, SQL, Apache Hadoop

    4.3
    Rating, 4.3 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版

    Skills you'll gain: Dataflow, Google Cloud Platform, Apache Kafka, Data Lakes, Data Pipelines, Extract, Transform, Load, Data Infrastructure, Real Time Data, Unstructured Data, Tensorflow, Data Architecture, MLOps (Machine Learning Operations), Big Data, Data Governance, Data Warehousing, Data Migration, Apache Spark, Data Processing, Data Quality, Model Deployment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    297 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • M

    Microsoft

    Data Analysis, Visualization, and Communication with Copilot

    Skills you'll gain: Microsoft Copilot, Natural Language Processing, Data Storytelling, Technical Communication, Data Visualization, Data-Driven Decision-Making, Interactive Data Visualization, Generative AI, Data Visualization Software, Data Analysis, Strategic Communication, Communication, Big Data, Responsible AI, Artificial Intelligence, Presentations, Advanced Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Dubai College of Tourism

    Hospitality Pricing Strategies and Distribution Channels

    Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Market Dynamics, Hospitality Management, Revenue Forecasting, Marketing Channel, Cost Control, Cost Management, Customer Demand Planning, Hotel Operations, Data-Driven Decision-Making, Market Analysis, Data Analysis

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysis and Visualization with Microsoft Excel: Logical Operations
  • MATLAB Skills for the AI Era: MathWorks
  • Data Visualization: Johns Hopkins University
  • Linear Regression: Illinois Tech
  • Python for Beginners: Variables and Strings: Coursera
  • AI for Executives: The Basics: Khalifa University
  • GenAI for Project Managers: Scaling with GenAI: Coursera
  • Machine Learning with PySpark: Customer Churn Analysis: Coursera
  • Designing data-intensive applications: Universidad Nacional Autónoma de México
  • Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版: Google Cloud

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