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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    U

    University of California, Davis

    AI-Powered Content Creation for Social Media Success

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Marketing, Campaign Management, Content Performance Analysis, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Artificial Intelligence, Continuous Improvement Process, Responsible AI, Data Analysis

    Intermediate · Course · 1 - 3 Months

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    Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
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    194 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IE Business School

    El plan de marketing

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    158 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Colorado Boulder

    International Marketing and Management

    Skills you'll gain: Global Marketing, Culture, Cultural Diversity, Management Training And Development, Intercultural Competence, B2B Sales, Target Market, Market Opportunities, Business Marketing, Human Resources, Human Resources Management and Planning, Organizational Strategy, Marketing Strategies, Organizational Structure, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    123 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    O

    O.P. Jindal Global University

    Predictive Analytics and Forecasting

    Skills you'll gain: Predictive Analytics, Advanced Analytics, Business Analytics, Data Mining, Forecasting, Data-Driven Decision-Making, Customer Analysis, Data Preprocessing, Regression Analysis, Data Analysis, Data Cleansing, Statistical Analysis, Dimensionality Reduction, Business Communication, Unsupervised Learning, Market Analysis, Decision Tree Learning, Logistic Regression, Classification Algorithms, Artificial Neural Networks

    Build toward a degree

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Data Analytics with Teradata

    Skills you'll gain: Teradata SQL, Exploratory Data Analysis, SQL, Data Modeling, Database Design, Database Administration, Database Architecture and Administration, Database Management, Database Management Systems, Data Store, JSON, Data Integration, Data Architecture, Advanced Analytics, Data Warehousing, Data Cleansing, Text Mining, Data Analysis, Business Intelligence, Data-Driven Decision-Making

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
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    708 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Exploratory Analytics Project Ideation

    Skills you'll gain: Exploratory Data Analysis, Project Design, Data Mining, Ideation, Design Thinking, Data Analysis, Analytics, Business Analytics, Business Analysis, Sprint Planning, Unsupervised Learning, Case Studies, Anomaly Detection, Tree Maps

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Digital Marketing

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Project Closure, Machine Learning Algorithms, Business Strategy, Risk Management, Social Determinants Of Health, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: New
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    A

    Alex Genadinik

    Affiliate Marketing For Passive Income

    Skills you'll gain: Generative AI Agents, Blogs, Search Engine Optimization, Email Automation, Sales Strategy, Advertising, Marketing Channel, Inside Sales, AI Orchestration, Online Advertising, Marketing, Performance marketing, Product Promotion, Content Marketing, Marketing Strategies, AI Workflows, Entrepreneurship, Web Analytics, New Business Development, Agentic systems

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    AI in Digital Marketing

    Skills you'll gain: Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, AI Enablement, Content Marketing, Generative AI, Social Media Marketing, Data-Driven Decision-Making, Responsible AI, Customer Insights, Brand Strategy, Business Ethics, Predictive Analytics

    4.4
    Rating, 4.4 out of 5 stars
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    18 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • AI-Powered Content Creation for Social Media Success: University of California, Davis
  • Marketing Internacional en Asia: Yonsei University
  • El plan de marketing: IE Business School
  • International Marketing & Cross Industry Growth: Yonsei University
  • International Marketing and Management: University of Colorado Boulder
  • Predictive Analytics and Forecasting: O.P. Jindal Global University
  • Data Analytics with Teradata: LearnQuest
  • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
  • Exploratory Analytics Project Ideation: University of Minnesota
  • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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