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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Microsoft Data Architecture for Modern Data Stacks

    Skills you'll gain: Star Schema, Snowflake Schema, Data Lakes, Data Governance, Data Warehousing, CI/CD, Database Design, Microsoft Azure, Power BI, Real Time Data, Data Pipelines, Microsoft Copilot, Data Management, Data Architecture, Extract, Transform, Load, Microsoft SQL Servers, Data Modeling, Transact-SQL, SQL, Cloud Infrastructure

    Intermediate · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    How to optimize your Instagram Business Profile

    Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Starweaver

    Foundations of Hotel Budgeting and Forecasting

    Skills you'll gain: Advanced Analytics, Budget Management, Hospitality Management, Budgeting, Financial Forecasting, Hospitality, Variance Analysis, Forecasting, Hotel Operations, Operating Budget, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Revenue Management, Demand Planning, Sustainable Business, Revenue Forecasting, Financial Analysis, Financial Statement Analysis, Sustainability Reporting, Analysis

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    AI-900 MS Azure AI Fundamentals

    Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, Applied Machine Learning, AI Workflows, No-Code Development, Model Deployment, Text Mining, Machine Learning, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, AI Enablement, Brainstorming, Growth Strategies, Business Planning, New Business Development, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    How to Plan a Content Calendar using Trello

    Skills you'll gain: Calendar Management, Content Development and Management, Scheduling, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Project Management, User Accounts, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Peking University

    人群与网络

    Skills you'll gain: Social Network Analysis, Game Theory, Graph Theory, Network Analysis, Market Dynamics, Social Sciences, Web Analytics and SEO, Computational Thinking, Information Technology, Political Sciences, Economics, Algorithms, Probability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Mixed · Course · 3 - 6 Months

  • C

    Cisco Learning and Certifications

    Threat Investigation

    Skills you'll gain: Cyber Threat Intelligence, Cyber Threat Hunting, Threat Detection, Vulnerability Assessments, Threat Management, Event Monitoring, Security Information and Event Management (SIEM), Continuous Monitoring, Incident Response, Security Management, Malware Protection, Network Security, System Monitoring, Network Analysis, Network Monitoring

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Product Innovation Management

    Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Quantitative Finance & Risk Modeling

    Skills you'll gain: Financial Modeling, Descriptive Statistics, Data Literacy, Financial Forecasting, Reconciliation, Financial Analysis, A/B Testing, Portfolio Risk, Model Evaluation, Data Cleansing, Decision Tree Learning, Regression Analysis, Exploratory Data Analysis, Predictive Modeling, Data Analysis, Risk Analysis, Risk Management, R Programming, Statistical Analysis, Machine Learning

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Strategic Planning for Social Media

    Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Generative AI: Shaping Work and Tasks

    Skills you'll gain: AI Enablement, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing Analytics, Marketing, Economics, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Data Architecture for Modern Data Stacks: Microsoft
  • How to optimize your Instagram Business Profile: Coursera
  • Foundations of Hotel Budgeting and Forecasting: Starweaver
  • AI-900 MS Azure AI Fundamentals: EDUCBA
  • Information Technology Entrepreneurship & Startup: University of Minnesota
  • How to Plan a Content Calendar using Trello: Coursera
  • 人群与网络 : Peking University
  • Threat Investigation: Cisco Learning and Certifications
  • Product Innovation Management: University of Colorado Boulder
  • Quantitative Finance & Risk Modeling: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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