• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media Marketing in Practice

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    600 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Foundations of Probability and Statistics

    Skills you'll gain: Probability, Markov Model, Probability & Statistics, Estimation, Probability Distribution, Bayesian Statistics, Statistical Methods, Statistical Inference, Sampling (Statistics), Statistical Analysis, Statistics, Mathematical Modeling, Data Analysis, Statistical Modeling, Data Science, Descriptive Statistics, Machine Learning Algorithms, Artificial Intelligence, Generative AI

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    320 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    273 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Successful Career Development

    Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Relationship Building, Adaptability, Collaboration, Personal Development, Interviewing Skills, Influencing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    D

    DeepLearning.AI

    DeepLearning.AI Data Analytics

    Skills you'll gain: Data Storytelling, Web Scraping, Google Sheets, Data Visualization, Data Presentation, Spreadsheet Software, Large Language Modeling, Tableau Software, Data Literacy, Dashboard, LinkedIn, Pandas (Python Package), Time Series Analysis and Forecasting, Probability & Statistics, Extract, Transform, Load, Statistical Analysis, Statistics, Data Manipulation, Data Analysis, Descriptive Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    222 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Toronto

    Mental Health and Resilience for Healthcare Workers

    Skills you'll gain: Resilience, Mental Health, Stress Management, Emotional Intelligence, Mindfulness, Crisis Intervention, Self-Awareness, Behavioral Health, Mental Health Therapies, Positive Behavior Support

    4.8
    Rating, 4.8 out of 5 stars
    ·
    512 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    The Economics of Health Care Delivery

    Skills you'll gain: Managed Care, Health Systems, Health Care Administration, Health Care Procedure and Regulation, Health Care, Value-Based Care, Medicaid, Insurance, Health Policy, Medicare, Economics, Behavioral Economics, Supply And Demand, Market Dynamics, Long Term Care, Payment Systems, Hospice

    4.8
    Rating, 4.8 out of 5 stars
    ·
    695 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Cyber Espionage and Counterintelligence

    Skills you'll gain: Endpoint Detection and Response, Threat Detection, MITRE ATT&CK Framework, Cyber Threat Hunting, Cyber Threat Intelligence, Intrusion Detection and Prevention, Threat Modeling, Security Information and Event Management (SIEM), Cyber Security Strategy, Cybersecurity, Malware Protection, Data Loss Prevention, Cyber Attacks, Data Security, Encryption, System Implementation, Open Source Technology

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Troubles du spectre de l'autisme : interventions

    Skills you'll gain: Autism Spectrum Disorders, Student Support and Services, Family Support, Special Education, Parent Communication, Individualized Education Programs (IEP), Working With Children, Speech Therapy, Child Development, Psychological Evaluations, Applied Behavior Analysis, Research, Group Therapy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    198 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Toronto

    Knowledge and Skills for Dementia Care: the SSLD Approach

    Skills you'll gain: Gerontology, Long Term Care, Geriatrics, Caregiving, Nursing Homes, Dignity in Care, Home Health Care, Mental and Behavioral Health, Psychiatric And Mental Health Nursing, Psychosocial Assessments, Care Management, Substance Abuse, Patient-centered Care, Informed Consent, Cultural Sensitivity, Behavior Management, Needs Assessment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    126 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Challenges of Agribusiness Management

    Skills you'll gain: Innovation, Competitive Analysis, Water Sustainability, Sustainable Development, Food and Beverage, Corporate Sustainability, Market Dynamics, Business, Supply Chain Management, Supply Chain, Environment and Resource Management, Climate Change Adaptation, Emerging Technologies, Economics, Product Knowledge, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    277 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology: Applications and Interventions

    Skills you'll gain: Goal Setting, Emotional Intelligence, Smart Goals, Personal Development, Positivity, Overcoming Obstacles, Empathy, Productivity, Positive Behavior Support, Optimism, Self-Awareness, Self-Motivation, Growth Mindedness, Cognitive flexibility, Psychology, Creativity, Curiosity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…293031…88

In summary, here are 10 of our most popular consumer behavior courses

  • Social Media Marketing in Practice: Digital Marketing Institute
  • Foundations of Probability and Statistics: University of Colorado Boulder
  • Fundamentos del Marketing: Universidad de Palermo
  • Successful Career Development: Kennesaw State University
  • DeepLearning.AI Data Analytics: DeepLearning.AI
  • Mental Health and Resilience for Healthcare Workers: University of Toronto
  • The Economics of Health Care Delivery: University of Pennsylvania
  • Cyber Espionage and Counterintelligence: Starweaver
  • Troubles du spectre de l'autisme : interventions: University of Geneva
  • Knowledge and Skills for Dementia Care: the SSLD Approach : University of Toronto

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok