Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Data Storytelling, Infographics, Interactive Data Visualization, Data Visualization, Storytelling, Storyboarding, Diagram Design, Data Analysis, Graphic and Visual Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: R Programming, R (Software), Data Visualization, Time Series Analysis and Forecasting, Interactive Data Visualization, Tidyverse (R Package), Data-Driven Decision-Making, Trend Analysis, Rmarkdown, Data Analysis, Predictive Modeling, Data Cleansing, Data Manipulation, Forecasting, Business Strategy, Demand Planning, Data Preprocessing, Model Evaluation, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Professional Networking, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Modeling, Predictive Analytics, Statistical Methods, Data Ethics, Data Science, Probability, Regression Analysis, Probability Distribution, Calculus
Intermediate · Course · 1 - 3 Months

Skills you'll gain: People Analytics, Workday (Software), Registration, Business Process, Workflow Management, Business Reporting, Data Entry, Organizational Structure, Business Analytics, No-Code Development, Enterprise Resource Planning, Data Management, Data Security
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Regression Analysis, Data Science, Classification And Regression Tree (CART), Statistical Inference, Statistical Analysis, Rmarkdown, Data Preprocessing, Statistical Methods, Model Evaluation, Machine Learning
Mixed · Course · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: Loans, Excel Formulas, Microsoft Excel, Financial Reporting, Business Reporting, Spreadsheet Software, Accounting and Finance Software, Time Series Analysis and Forecasting, Text Mining
Beginner · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Matplotlib, Financial Data, Exploratory Data Analysis, Pandas (Python Package), Financial Analysis, Data Visualization Software, Statistical Analysis, Data Manipulation, NumPy, Seaborn, Data Analysis, Data Science, Data Transformation, Python Programming, Data Cleansing, Computer Programming
Advanced · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Access, Machine Learning, Google Cloud Platform, Data Transformation, Data Infrastructure, SQL, Applied Machine Learning, Big Data, Dashboard, Database Management, Data Cleansing, Artificial Intelligence and Machine Learning (AI/ML), Data Preprocessing, Data Warehousing, Cloud Infrastructure, Data Analysis, Data Visualization Software, Data Architecture, Data Integration, Query Languages
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Vector Databases, MongoDB, NoSQL, Applied Machine Learning, Apache Cassandra, Text Mining, Image Analysis, Node.JS, Database Application
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion
Beginner · Guided Project · Less Than 2 Hours