• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    BFSI Essentials: Unlocking Finance Careers

    Skills you'll gain: Investment Banking, Financial Services, Banking Services, Insurance, Financial Inclusion, Business Ethics, Insurance Policies, Professional Networking, Interviewing Skills, Banking, Customer experience strategy (CX), Compensation Analysis, Finance, Underwriting, Regulatory Compliance, Financial Analysis, Portfolio Management, Financial Planning, Wealth Management, Risk Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Global Perspectives of DEI in the Workplace

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Empathy, Intercultural Competence, Diversity Awareness, Workplace inclusivity, Cultural Sensitivity, Cultural Diversity, Social Justice, Employee Retention, Self-Awareness, Organizational Leadership, Human Resource Strategy, Recruitment Strategies, Social Impact, Training Programs, Cognitive flexibility, Recruitment, Leadership, Employee Engagement

    3.8
    Rating, 3.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    The Hong Kong University of Science and Technology

    Search Engines for Web and Enterprise Data

    Skills you'll gain: Search Engine Optimization, Web Analytics, Semantic Web, Performance Metric, Digital Marketing, Algorithms, Personalized Service, Text Mining, User Feedback, Natural Language Processing, User Research, Data Structures

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Démarrer avec Instagram pour les entreprises

    Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Starweaver

    Business Process Outsourcing Strategies in Hospitality

    Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Performance Measurement, Business Relationship Management, Business Process, Business Process Management, Global Marketing, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Communication, Strategic Thinking, Risk Mitigation, Contract Negotiation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Business Process Modeling, Analysis, and Improvement

    Skills you'll gain: Process Mapping, Business Process Modeling, Process Analysis, Business Process Improvement, Process Design, Business Process Management, Process Improvement, Lean Methodologies, Systems Thinking, Lean Six Sigma, Change Management, Quality Improvement, Process Flow Diagrams, Six Sigma Methodology, Stakeholder Analysis, Agile Methodology, Matrix Management, Dataflow, Prioritization, Generative AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Diversity and Belonging in Businesses and Organizations

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Workplace inclusivity, Cultural Diversity, Human Resource Policies, Employee Engagement, Human Resources, Employee Retention, Organizational Leadership, Relationship Building, Mentorship, Empathy & Emotional Intelligence, Business Strategy, Leadership, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, Market Opportunities, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Development, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    AI for Lawyers: Time and Tasks

    Skills you'll gain: Delegation Skills, Time Management, AI Enablement, Legal Technology, Legal Strategy, Artificial Intelligence, Legal Writing, Generative AI, Ethical Standards And Conduct, Automation, Decision Making, Creativity

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Utilize Survey Monkey as an Evaluation Tool

    Skills you'll gain: Employee Surveys, Analysis, User Feedback, Employee Training, Events and Conferences, Program Evaluation, Event Marketing, User Accounts

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    إنشاء حقيبة الهدايا لتسويق أعمالك باستخدام كانفا

    Skills you'll gain: Canva (Software), Logo Design, Marketing Materials, Marketing Strategy and Techniques, Graphic Design, Branding, Color Theory, Product Design

    Intermediate · Guided Project · Less Than 2 Hours

1…299300301…431

In summary, here are 10 of our most popular marketing strategy courses

  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • BFSI Essentials: Unlocking Finance Careers: Board Infinity
  • Global Perspectives of DEI in the Workplace: University of Colorado Boulder
  • Search Engines for Web and Enterprise Data: The Hong Kong University of Science and Technology
  • Démarrer avec Instagram pour les entreprises: Coursera
  • Business Process Outsourcing Strategies in Hospitality: Starweaver
  • Business Process Modeling, Analysis, and Improvement: SkillUp
  • Diversity and Belonging in Businesses and Organizations: IE Business School
  • How to Identify Your Target Audience: Coursera
  • AI for Lawyers: Time and Tasks: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok