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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Maryland, College Park

    Making Evidence-Based Strategic Decisions

    Skills you'll gain: Data-Driven Decision-Making, Business Transformation, Digital Transformation, Business Analytics, Strategic Decision-Making, Analytics, Business Intelligence, Microsoft Power Platform, Data Quality, AI Enablement, No-Code Development, Big Data, Strategic Leadership, Advanced Analytics, Business Modeling, Artificial Intelligence, Competitive Analysis, Employee Engagement, Strategic Communication, Deep Learning

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer des visuels pour une boutique Facebook avec Canva

    Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Logo Design, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Entdecke verschiedene Arten von Facebook Ads

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Digital Advertising, Social Media, Advertising, Marketing Budgets

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Real-time data visualization dashboard using Node-red

    Skills you'll gain: Dashboard, Data Preprocessing, Data Visualization Software, Real Time Data, Node.JS, Data Analysis, Application Programming Interface (API), Web Development Tools, JSON, Javascript

    4.3
    Rating, 4.3 out of 5 stars
    ·
    18 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create IoT Solutions in Microsoft Azure

    Skills you'll gain: Microsoft Azure, Internet Of Things, Cloud Development, Cloud Storage, Data Storage, Microsoft Visual Studio, Network Routing

    Intermediate · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Network Analysis, Driving engagement, Behavioral Economics, Network Analysis, Game Design, Social Sciences, Sociology, Artificial Intelligence, Systems Thinking, Research, Human Computer Interaction, Data Collection, Psychology

    Intermediate · Course · 1 - 3 Months

  • S

    Starweaver

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: AI Product Strategy, Google Gemini, ChatGPT, Product Management, Generative AI, AI Enablement, Agile Product Development, Microsoft Copilot, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, LLM Application

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Data Responsibility

    Skills you'll gain: Data Ethics, Data Quality, Data Sharing, Information Privacy, Data Analysis, Informed Consent

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Using probability distributions for real world problems in R

    Skills you'll gain: Statistical Inference, Probability Distribution, R Programming, Statistical Visualization, Statistics, Data Visualization, Statistical Analysis, Statistical Modeling, Statistical Hypothesis Testing, Data Analysis, Probability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Event Video & Social Media Experience Design in Canva

    Skills you'll gain: Canva (Software), Event Marketing, Event Management, Social Media Content, Drive Engagement, Content Creation, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Content Marketing, Branding, Video Production, Storytelling, Animations

    Beginner · Course · 1 - 4 Weeks

  • M

    Minnesota State University, Mankato

    Technical Communication Essentials

    Skills you'll gain: Research, Usability Testing, Usability, Research Methodologies, User Research, Writing and Editing, User Feedback, Report Writing, Web Content Accessibility Guidelines, User Experience Design, AI Enablement, Persona (User Experience), User Experience, Analysis

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Making Evidence-Based Strategic Decisions: University of Maryland, College Park
  • Créer des visuels pour une boutique Facebook avec Canva: Coursera
  • Entdecke verschiedene Arten von Facebook Ads: Coursera
  • Real-time data visualization dashboard using Node-red: Coursera
  • Create IoT Solutions in Microsoft Azure: Coursera
  • Introduction to Social Computing: Johns Hopkins University
  • ChatGPT (and other AI) for Product Management & Innovation: Starweaver
  • Data Responsibility: Google
  • Using probability distributions for real world problems in R: Coursera
  • Market Analysis: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Social Media Marketing (9)
Brand Management (7)

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