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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Measuring Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Collection, Data Processing, Data Analysis, Data Integrity, Model Evaluation, Data Access, Statistical Analysis, Sampling (Statistics)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Web Development Fundamentals

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Data Persistence, Event-Driven Programming, HTML and CSS, Web Applications, Front-End Web Development, Semantic Web, Javascript, Web Content Accessibility Guidelines, Data Storage Technologies, Application Security, User Interface (UI), Data Validation

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    Practical AI and prompting for sales professionals

    Skills you'll gain: Prompt Engineering, Generative AI, Tool Calling, AI Enablement, Artificial Intelligence, LLM Application, Ideation, Automation, Digital Transformation, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Porter’s Five Forces Model for Competitive Analysis

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Case Studies, Corporate Strategy, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Company, Product, and Service Knowledge, Consumer Behaviour, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Advanced Tableau - Table Calculations

    Skills you'll gain: Tableau Software, Data Presentation, Data Storytelling, Data Visualization Software, Dashboard, Key Performance Indicators (KPIs), Trend Analysis, Data Analysis, Business Metrics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    18 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    How to Use The IFE-EFE Matrix for Strategic Analysis

    Skills you'll gain: Competitive Analysis, Strategic Thinking, Business Strategy, Strategic Decision-Making, Organizational Strategy, Key Performance Indicators (KPIs), Performance Analysis, Analysis, Internal Auditing, Market Analysis, External Auditing, Market Opportunities, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Master Data Analysis with Pandas: Learning Path 1 (Enhanced)

    Skills you'll gain: Pandas (Python Package), Data Manipulation, Data Analysis, NumPy, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    Estratégia competitiva

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    PySpark Foundations: Process, analyze, and summarize data

    Skills you'll gain: PySpark, Apache Spark, Data Visualization Software, Data Analysis, Exploratory Data Analysis, Data Cleansing, Data Processing, Data Manipulation, Big Data, Jupyter, Pandas (Python Package), People Analytics

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Practical AI for Professionals

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, AI Enablement, Artificial Intelligence, Responsible AI, Data Analysis, Descriptive Statistics, Technology Strategies, Business Strategy, Machine Learning, Data Management, Data Preprocessing, Computer Vision, Unstructured Data, Predictive Modeling, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Statistics and Calculus Methods for Data Analysis

    Skills you'll gain: Statistical Analysis, Statistical Modeling, Predictive Modeling, Data Analysis, Statistics, Integral Calculus, Probability & Statistics, Data Science, Probability Distribution, Calculus, Mathematics and Mathematical Modeling, Applied Mathematics, Derivatives, Mathematical Modeling, Machine Learning, Algorithms

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Santa Cruz

    Bayesian Statistics: Capstone Project

    Skills you'll gain: Bayesian Statistics, Technical Communication, Data Presentation, R Programming, Statistical Analysis, Statistical Modeling, Data Analysis, Time Series Analysis and Forecasting, Statistical Inference, Sampling (Statistics), Model Evaluation, Probability Distribution

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Measuring Total Data Quality: University of Michigan
  • Web Development Fundamentals: Microsoft
  • Practical AI and prompting for sales professionals: AI Business School
  • Using Porter’s Five Forces Model for Competitive Analysis : Coursera
  • Advanced Tableau - Table Calculations: Corporate Finance Institute
  • How to Use The IFE-EFE Matrix for Strategic Analysis: Coursera
  • Master Data Analysis with Pandas: Learning Path 1 (Enhanced): Coursera
  • Estratégia competitiva : Ludwig-Maximilians-Universität München (LMU)
  • PySpark Foundations: Process, analyze, and summarize data: Coursera
  • Practical AI for Professionals: Northeastern University

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