• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    Illinois Tech

    Bayesian Computational Statistics

    Skills you'll gain: Bayesian Statistics, Data Analysis, Statistical Inference, Regression Analysis, Statistical Methods, Statistical Analysis, Statistical Modeling, Statistical Programming, R (Software), R Programming, Markov Model, Logistic Regression, Probability, Simulations, Model Evaluation, Probability Distribution

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • N

    National Taiwan University

    Operations Research (4): Capstone Project

    Skills you'll gain: Report Writing, Operations Research, Applied Mathematics, Mathematical Modeling, Algorithms, Industrial Engineering, Business Modeling, Process Optimization, Engineering Calculations, Feasibility Studies, Project Design, Engineering Management, Business Operations, Computational Thinking, Data Visualization, Complex Problem Solving, Decision Making, Performance Metric, Business Analytics

    Advanced · Course · 1 - 4 Weeks

  • S

    Simplilearn

    AI ML with Deep Learning and Supervised Models

    Skills you'll gain: Supervised Learning, Data Modeling, Unsupervised Learning, Applied Machine Learning, Data Analysis, Recurrent Neural Networks (RNNs), Model Deployment, Reinforcement Learning, Artificial Intelligence, Classification Algorithms, Classification And Regression Tree (CART), Tensorflow, Machine Learning Algorithms, Keras (Neural Network Library), Artificial Neural Networks, Deep Learning, Machine Learning, Decision Tree Learning, Predictive Analytics, Regression Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    SkillUp

    The DMAIC Framework: Analyze, Improve, and Control Phase

    Skills you'll gain: Exploratory Data Analysis, Statistical Process Controls, Six Sigma Methodology, Statistical Hypothesis Testing, Statistical Analysis, Continuous Improvement Process, Data Analysis, Process Improvement, Quality Improvement, Root Cause Analysis, Data-Driven Decision-Making, Regression Analysis, Process Optimization, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    نماذج الاستراتيجيات والمؤسسات

    Skills you'll gain: Game Theory, Strategic Decision-Making, Customer Analysis, Business Strategy, Target Market, Strategic Planning, Organizational Strategy, Business Modeling, Competitive Analysis, Market Analysis

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Troubleshooting Common SQL Errors with BigQuery

    Skills you'll gain: SQL, Data Validation, Data Access, Query Languages, Data Mining, Data Analysis, Google Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Project · Less Than 2 Hours

  • V

    Vanderbilt University

    From Data to Decisions: Making Predictions with AI

    Skills you'll gain: Data Presentation, Regression Analysis, Statistical Analysis, Statistical Reporting, Correlation Analysis, Technical Communication, Probability & Statistics, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, Statistical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube Shorts: Create Winning Content

    Skills you'll gain: Video Production, Content Strategy, Content Creation, Storytelling, Video Editing, Videography, Drive Engagement

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Data Exploration in Psychology

    Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Data Visualization, Statistical Analysis, Statistical Methods, Descriptive Statistics, Histogram, Data Analysis, Box Plots, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Probability & Statistics, Quantitative Research, Variance Analysis, Statistical Visualization, Statistics, Social Sciences

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    Edureka

    AI-Powered Decision Intelligence

    Skills you'll gain: Responsible AI, Data Storytelling, AI Workflows, Data Presentation, AI Enablement, Predictive Modeling, Decision Support Systems, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Data Security, Text Mining

    Intermediate · Specialization · 1 - 3 Months

  • L

    LearnQuest

    Capstone Project: Predicting Safety Stock

    Skills you'll gain: Model Evaluation, Time Series Analysis and Forecasting, Feature Engineering, Inventory Management System, Demand Planning, Matplotlib, Inventory Control, Predictive Modeling, Forecasting, Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Product Knowledge, Statistical Modeling, Data Manipulation, Machine Learning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    No-Code AI Agents for Social Media - A Step-by-Step Guide

    Skills you'll gain: AI Workflows, Marketing Automation, Social Media Content, Generative AI

    Beginner · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…341342343…457

In summary, here are 10 of our most popular marketing analytics courses

  • Bayesian Computational Statistics: Illinois Tech
  • Operations Research (4): Capstone Project: National Taiwan University
  • AI ML with Deep Learning and Supervised Models: Simplilearn
  • The DMAIC Framework: Analyze, Improve, and Control Phase: SkillUp
  • نماذج الاستراتيجيات والمؤسسات: Alfaisal University | KLD
  • Troubleshooting Common SQL Errors with BigQuery: Google Cloud
  • From Data to Decisions: Making Predictions with AI: Vanderbilt University
  • YouTube Shorts: Create Winning Content: Coursera
  • Data Exploration in Psychology: American Psychological Association
  • AI-Powered Decision Intelligence: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok