• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    RF/Microwave Design - Impedance Matching

    Skills you'll gain: Wireless Networks, Performance Tuning, Process Optimization, Design, Analysis, Mathematical Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking: Discovery Tools

    Skills you'll gain: Design Thinking, Stakeholder Analysis, Human Centered Design, Persona Development, Process Mapping, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Customer Insights, Business Workflow Analysis, Strategic Thinking, Consumer Behaviour, Innovation, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Introduction to Tourism and Hospitality

    Skills you'll gain: Hospitality, Climate Change Adaptation, Market Dynamics, Digital Transformation, Hotels and Accommodations, Sustainable Development, Travel Arrangements, Food Services, Economic Development, Environment and Resource Management, Socioeconomics, Cultural Diversity, Culture, Consumer Behaviour, Supply And Demand

    4.4
    Rating, 4.4 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Análisis de situaciones de negocio

    Skills you'll gain: Case Studies, Financial Analysis, Market Share, People Management, Strategic Decision-Making, Marketing Management, Business Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Leadership and Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    157 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Foundations of Sports Analytics: Data, Representation, and Models in Sports

    Skills you'll gain: Statistical Methods, Regression Analysis, Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Matplotlib, Data Manipulation, Data Visualization, Statistical Analysis, Scatter Plots, Probability & Statistics, R Programming, Data Analysis, Descriptive Statistics, Pandas (Python Package), Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    200 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Investments II: Lessons and Applications for Investors

    Skills you'll gain: Investments, Investment Management, Portfolio Management, Finance, Return On Investment, Behavioral Economics, Equities, Financial Market, Asset Management, Performance Analysis, Income Tax, Financial Trading, Tax Management, Decision Making, Benchmarking

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    881 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Creativity Toolkit I: Changing Perspectives

    Skills you'll gain: Innovation, Creativity, Creative Thinking, Creative Problem-Solving, Ideation, Cognitive flexibility, Open Mindset, Curiosity, Initiative and Leadership, Empowerment, Organizational Leadership, Persistence, Problem Solving, Self-Motivation, Growth Mindedness, Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    649 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    P

    Princeton University

    Effective Altruism

    Skills you'll gain: Philanthropy, Ethical Standards And Conduct, Business Ethics, Decision Making, Policy Analysis, Behavioral Economics, Research, Program Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    803 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Robotics with Webots

    Skills you'll gain: Artificial Intelligence, Planning, Engineering, Scientific, and Technical Instruments, Robotic Process Automation, Data Mapping, Graph Theory, Embedded Software, Algorithms, Mechanics, Simulation and Simulation Software, Control Systems, Programming Principles, Real-Time Operating Systems, Computer Programming, Engineering, Computer Science, Computer Vision, Python Programming, Linear Algebra, Design

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    63 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Applied Digital Literacy

    Skills you'll gain: Digital Design, Infographics, Content Creation, Graphic Design, Multimedia, Brainstorming, Web Content, Planning, Information Management, Research, Literacy, Lifelong Learning, Computer Literacy, Critical Thinking, Data Ethics, Analytical Skills, Digital Communications, Intellectual Property, Investigation, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    290 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    The Economics of AI

    Skills you'll gain: Agentic systems, Economics, Artificial Intelligence, Economic Development, Behavioral Economics, Responsible AI, Automation, Labor Relations, Emerging Technologies, Market Dynamics, Policy Analysis, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    63 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Marchés financiers

    Skills you'll gain: Investment Banking, Financial Market, Risk Management, Financial Regulation, Finance, Governance, Capital Markets, Securities Trading, Investment Management, Banking, Behavioral Economics, Corporate Finance, Underwriting, Non-Profit Accounting, Insurance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…353637…88

In summary, here are 10 of our most popular consumer behavior courses

  • RF/Microwave Design - Impedance Matching: Coursera
  • Design Thinking: Discovery Tools: University of Virginia
  • Introduction to Tourism and Hospitality: Universidad de Palermo
  • Análisis de situaciones de negocio: IESE Business School
  • Foundations of Sports Analytics: Data, Representation, and Models in Sports: University of Michigan
  • Investments II: Lessons and Applications for Investors: University of Illinois Urbana-Champaign
  • Creativity Toolkit I: Changing Perspectives: University of Illinois Urbana-Champaign
  • Effective Altruism: Princeton University
  • Introduction to Robotics with Webots: University of Colorado Boulder
  • Applied Digital Literacy: The State University of New York

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok