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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    SQL Window Functions for Analytics

    Skills you'll gain: SQL, PostgreSQL, Query Languages, Database Management, Database Systems, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Brand Management, Marketing, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Marketing Planning, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    491 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    434 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Evaluate and Optimize Enterprise Log Analytics

    Skills you'll gain: Authentications, Splunk, Role-Based Access Control (RBAC), Data Maintenance, Security Assertion Markup Language (SAML), Interactive Data Visualization, Data Storytelling, Pivot Tables And Charts, Data Presentation, Dashboard, Single Sign-On (SSO), Ad Hoc Reporting, Performance Tuning, Identity and Access Management, Lightweight Directory Access Protocols, Configuration Management, Data Integration, Network Troubleshooting, Data Management, Data Analysis

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Data Analytics and Big Data

    Skills you'll gain: Database Design, Relational Databases, Database Systems, Database Management, NoSQL, Databases, Database Development, SQL, Big Data, Model Evaluation, Apache Hadoop, Database Management Systems, MySQL, Statistical Analysis, Data Visualization, Database Theory, Data Analysis, Exploratory Data Analysis, Transaction Processing, Data Preprocessing

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    84 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Cloud Analytics with Google Cloud Platform

    Skills you'll gain: Google Cloud Platform, Cloud Computing Architecture, Cloud Services, Cloud Computing, Big Data, Analytics, Cloud Platforms, Dataflow, Data Processing, Cloud Storage, Data Lakes, Cloud Infrastructure, Public Cloud, Microsoft Azure, Data Pipelines, Tensorflow, Real Time Data, Amazon Web Services, Artificial Intelligence, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Data Analytics and Deep Learning

    Skills you'll gain: NoSQL, Big Data, Model Evaluation, Apache Hadoop, Recurrent Neural Networks (RNNs), Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Generative AI, Convolutional Neural Networks, Transfer Learning, Data Infrastructure, Data Cleansing, Real Time Data, Apache Kafka, Data Management, Machine Learning

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Business Intelligence and Visual Analytics

    Skills you'll gain: Dashboard, Data Visualization Software, Data Visualization, Business Reporting, SAS (Software), Interactive Data Visualization, Cloud Computing Architecture, Data Storytelling, Business Intelligence, Business Analytics, Data Warehousing, Cloud Computing, Big Data, Machine Learning, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English: Marketing and Sales

    Skills you'll gain: Sales Presentations, Brainstorming, Ideation, Selling Techniques, Marketing Communications, Advertising, Business Marketing, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Business Writing, Employee Surveys, Public Speaking, Influencing, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    690 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing Entry and Execution

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    341 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Practical Predictive Analytics: Models and Methods

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Statistical Machine Learning, Predictive Analytics, Advanced Analytics, Data Analysis, R Programming, Statistical Methods, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Classification Algorithms, Probability & Statistics, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    323 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Market Research: Marketing Psychology & Consumer Behavior

    Skills you'll gain: Marketing Psychology, Target Audience, Market Research, Active Listening, Surveys, Marketing, Consumer Behaviour, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Business Research, Market Analysis, Focus Group, Google Analytics

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • SQL Window Functions for Analytics: Coursera
  • Marketing: Customer Needs and Wants: IESE Business School
  • How to Set Up a Facebook Ads Campaign: Coursera
  • Evaluate and Optimize Enterprise Log Analytics: EDUCBA
  • Data Analytics and Big Data: Illinois Tech
  • Cloud Analytics with Google Cloud Platform: Packt
  • Data Analytics and Deep Learning: Illinois Tech
  • Business Intelligence and Visual Analytics: University of California, Irvine
  • Business English: Marketing and Sales: Arizona State University
  • International Marketing Entry and Execution: Yonsei University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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