Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Generative AI, Responsible AI, Auditing, Compliance Auditing, AI Security, Risk Analysis, Risk Management, Artificial Intelligence, Risk Mitigation, Business Transformation, Machine Learning Methods
Intermediate · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing
Mixed · Course · 1 - 4 Weeks

University of Oxford
Skills you'll gain: Social Impact, Design Thinking, Innovation, Community Development, Organizational Strategy, Brainstorming, Strategic Leadership, Human Centered Design, Research and Design, Stakeholder Analysis, Team Building, Growth Strategies, Risk Management, Marketing Strategies, Competitive Analysis, Customer Analysis, Financial Modeling, Quality Assurance
Mixed · Course · 1 - 3 Months
Vanderbilt University
Skills you'll gain: AI Enablement, Agentic systems, Workforce Management, Scalability, Workforce Planning, Solution Design
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Generative AI, AI Personalization, Data Ethics, Responsible AI, AI Product Strategy, AI Enablement, Innovation, Marketing Analytics, Marketing Strategies, Content Creation, Business Ethics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, Google Analytics, AI Personalization, Data Analysis, ChatGPT, Email Marketing
Intermediate · Course · 1 - 4 Weeks
Starweaver
Skills you'll gain: AI Enablement, Responsible AI, Technology Roadmaps, AI Product Strategy, Business Strategy, Strategic Leadership, Strategic Thinking, Organizational Strategy, Innovation, Organizational Leadership, Scalability, Business Transformation, Business Priorities, Leadership, Artificial Intelligence, Culture Transformation, Return On Investment, Business Metrics, Cross-Functional Collaboration
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Enablement, Responsible AI, Generative AI, Organizational Strategy, Strategic Leadership, Business Strategy, Artificial Intelligence, Governance, Regulation and Legal Compliance, Innovation, Operational Efficiency, Performance Improvement
Intermediate · Course · 1 - 4 Weeks