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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    I

    ISACA

    Auditing Generative AI: Strategy, Analysis & Risk Mitigation

    Skills you'll gain: Generative AI, Responsible AI, Auditing, Compliance Auditing, AI Security, Risk Analysis, Risk Management, Artificial Intelligence, Risk Mitigation, Business Transformation, Machine Learning Methods

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing Entry and Execution

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    340 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Oxford

    Social Innovation: Strategy for Nonprofit Organisations

    Skills you'll gain: Social Impact, Design Thinking, Innovation, Community Development, Organizational Strategy, Brainstorming, Strategic Leadership, Human Centered Design, Research and Design, Stakeholder Analysis, Team Building, Growth Strategies, Risk Management, Marketing Strategies, Competitive Analysis, Customer Analysis, Financial Modeling, Quality Assurance

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI & AI Agent Organizational Strategy for Leaders

    Skills you'll gain: AI Enablement, Agentic systems, Workforce Management, Scalability, Workforce Planning, Solution Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.9K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comportamento e Marketing Digital

    Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI Marketing

    Skills you'll gain: Generative AI, AI Personalization, Data Ethics, Responsible AI, AI Product Strategy, AI Enablement, Innovation, Marketing Analytics, Marketing Strategies, Content Creation, Business Ethics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, Google Analytics, AI Personalization, Data Analysis, ChatGPT, Email Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    How to Build an Enterprise AI Strategy

    Skills you'll gain: AI Enablement, Responsible AI, Technology Roadmaps, AI Product Strategy, Business Strategy, Strategic Leadership, Strategic Thinking, Organizational Strategy, Innovation, Organizational Leadership, Scalability, Business Transformation, Business Priorities, Leadership, Artificial Intelligence, Culture Transformation, Return On Investment, Business Metrics, Cross-Functional Collaboration

    3.4
    Rating, 3.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    430 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build and Execute an Organisational AI Strategy

    Skills you'll gain: AI Enablement, Responsible AI, Generative AI, Organizational Strategy, Strategic Leadership, Business Strategy, Artificial Intelligence, Governance, Regulation and Legal Compliance, Innovation, Operational Efficiency, Performance Improvement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Auditing Generative AI: Strategy, Analysis & Risk Mitigation: ISACA
  • International Marketing Entry and Execution: Yonsei University
  • Social Innovation: Strategy for Nonprofit Organisations: University of Oxford
  • Generative AI & AI Agent Organizational Strategy for Leaders: Vanderbilt University
  • Google Ads for Beginners: Coursera
  • Comportamento e Marketing Digital: Fundação Instituto de Administração
  • Forecasting Models for Marketing Decisions: Emory University
  • Introduction to Generative AI Marketing: Coursera
  • GenAI for Digital Marketing Specialists: Coursera
  • How to Build an Enterprise AI Strategy: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Arts and Humanities
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