Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Global Marketing, Organizational Structure, Diversity Awareness, Consumer Behaviour, Brand Management, Human Resource Management, Coordination
Build toward a degree
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Legal Risk, Intellectual Property
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Prioritization, Goal Setting, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Corporate Strategy, Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Philanthropy, Governance Risk Management and Compliance, Governance, Compliance Management, Strategic Sourcing, Procurement, Stakeholder Engagement, Law, Regulation, and Compliance, Ethical Standards And Conduct, Sustainability Reporting, Business Risk Management, Diversity and Inclusion
Mixed · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Peer Review, Organizational Strategy, Business Research, Project Management, Business Strategy, Competitive Analysis, Business Analysis, Strategic Decision-Making, Business Communication, Analysis, Report Writing, Business Writing, Presentations
Mixed · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Digital Advertising, Marketing Effectiveness, A/B Testing, MarTech, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI Agents, Marketing Operations, Innovation, Marketing Management, Team Management, Team Building, Project Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, MarTech, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Yonsei University
Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling
Mixed · Course · 1 - 4 Weeks