• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: User Research, Data Cleansing, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Negotiation: Remember Levers and Record Notes

    Skills you'll gain: Price Negotiation, Contract Negotiation, Negotiation, Taking Meeting Minutes, Record Keeping, Procurement, Vendor Contracts, Communication, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Untersuchen und Erstellen von Daten für Unternehmen

    Skills you'll gain: Descriptive Statistics, Statistical Inference, Sampling (Statistics), Histogram, Data Analysis, Probability & Statistics, Data Presentation, Statistical Analysis, Quantitative Research, Microsoft Excel, Statistical Methods, Probability Distribution, Graphing, Influencing

    Beginner · Course · 1 - 3 Months

  • S

    Skillshare

    The Business of 3D Animation: Guide to Going Freelance

    Skills you'll gain: Invoicing, Animations, LinkedIn, Promotional Strategies, Marketing, Price Negotiation, Sales Presentation, Social Media Content, Professional Networking, Business Development

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Building a Personal Brand for Career Success

    Skills you'll gain: Target Audience, Verbal Communication Skills, Crisis Management, Brand Strategy, Brand Awareness, Communication, Trustworthiness, Branding, Public Speaking, Brand Management, Storytelling, Professional Development, Personal Attributes, Social Media Content, Technology Strategies, Digital Media Strategy

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Exploratory Data Analysis and Visualization

    Skills you'll gain: Rmarkdown, Knitr, Exploratory Data Analysis, Dimensionality Reduction, Ggplot2, Plotly, Data Visualization, Data Visualization Software, Statistical Visualization, Data Storytelling, Statistical Analysis, Generative AI, R Programming, Correlation Analysis, Data Analysis, Tidyverse (R Package), Scatter Plots, Descriptive Statistics, Data Cleansing, Data Preprocessing

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Evaluate Shareholder’s Equity Essentials

    Skills you'll gain: Equities, Balance Sheet, Financial Accounting, Corporate Finance, Financial Statements, Financial Analysis, Corporate Accounting, Financial Reporting, Accounting, Market Liquidity

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Alternative Investments as We Age: Dive into Your Portfolio

    Skills you'll gain: Portfolio Management, Investments, Risk Modeling, Asset Management, Return On Investment, Finance, Commercial Real Estate, Risk Management, Market Liquidity, Financial Modeling, Regulatory Requirements, Blockchain, Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Machine Learning and Data Analytics Part 2

    Skills you'll gain: Text Mining, Data Mining, Time Series Analysis and Forecasting, Classification Algorithms, Big Data, Artificial Neural Networks, Regression Analysis, Data Science, Machine Learning Algorithms, Supervised Learning, Feature Engineering, Unsupervised Learning, Analytics, Predictive Modeling, Forecasting, Advanced Analytics, Deep Learning, Data Preprocessing

    Intermediate · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Generating Vision: Long-Term Ideas to Motivate Stakeholders

    Skills you'll gain: Forecasting, Strategic Leadership, Product Roadmaps, Business Strategy, Innovation, Brainstorming, Organizational Strategy, Strategic Communication, Leadership, Employee Retention, Stakeholder Engagement, Employee Engagement

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    AI Prompts for SEO Growth

    Skills you'll gain: Prompt Engineering, Content Creation, Web Content, Generative AI, Keyword Research, Generative AI Agents, Search Engine Marketing

    Beginner · Course · 1 - 4 Weeks

1…354355356…376

In summary, here are 10 of our most popular market research courses

  • Analyze GA4: Fix Your Data: Coursera
  • Negotiation: Remember Levers and Record Notes: Coursera
  • Untersuchen und Erstellen von Daten für Unternehmen: University of Illinois Urbana-Champaign
  • The Business of 3D Animation: Guide to Going Freelance: Skillshare
  • Building a Personal Brand for Career Success: Packt
  • Exploratory Data Analysis and Visualization: Microsoft
  • Analyze and Evaluate Shareholder’s Equity Essentials: EDUCBA
  • Alternative Investments as We Age: Dive into Your Portfolio: University of Illinois Urbana-Champaign
  • Introdução ao Marketing Digital: Fundação Instituto de Administração
  • Machine Learning and Data Analytics Part 2: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok