Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
McMaster University
Skills you'll gain: Peer Review, Project Documentation, Finance, Stakeholder Engagement, Project Closure, Constructive Feedback, Financial Analysis, Financial Planning, Financial Acumen, Project Implementation, Stakeholder Analysis, Proposal Development, Action Oriented, Communication
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Customer Engagement, Big Data, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Market, Analytics, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Virtual Teams, Telecommuting, Interpersonal Communications, Trustworthiness, Collaboration, Team Building, Social Skills, Rapport Building, Communication, Teamwork, Relationship Building, Team Leadership, Leadership, Leadership Development, Expectation Management
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Creative Thinking, Creativity, Ideation, Creative Problem-Solving, Brainstorming, Innovation, Persuasive Communication, Cognitive flexibility, Team Building, Teamwork, Open Mindset, Influencing, Communication, Collaboration, Storytelling, Decision Making
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Prioritization, Corporate Sustainability, Sustainable Business, Needs Assessment, Key Performance Indicators (KPIs), Stakeholder Engagement, Organizational Strategy, Strategic Planning, Strategic Decision-Making, Professional Networking
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Decision Making, Strategic Decision-Making, Complex Problem Solving, Critical Thinking and Problem Solving, Creative Problem-Solving, Ethical Standards And Conduct, Resourcefulness, Risk Analysis, Business Ethics, Social Impact, Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Marketing Analytics, Return On Investment, Google Ads, Marketing Strategies, Content Management Systems, Marketing, Analytics, WordPress, Data Integration, Facebook, Data Collection
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Sales Management, Sales Enablement, HubSpot CRM, Data Visualization, Prospecting and Qualification, Sales Presentations, Persona Development, Sales Process, Inside Sales, Sales Strategy, Lead Generation, Sales Development, Employee Onboarding, Service Level Agreement, Sales Pipelines, Sales Prospecting, Sales, Employee Coaching, Target Audience, Customer Success Management
Beginner · Professional Certificate · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Business Ethics, Responsible AI, Case Studies, Governance, Ethical Standards And Conduct, AI Security, Compliance Management, Artificial Intelligence, Business Management, Regulation and Legal Compliance, Accountability, Information Privacy, Business Strategies, Decision Making, Social Impact, Social Justice
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Adobe Illustrator, Logo Design, Creative Design, Graphic and Visual Design, Style Guides, Project Design, Digital Design, Typography, Layout Design, File Management, Design Elements And Principles, Design Specifications, Color Theory
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis
Intermediate · Specialization · 3 - 6 Months