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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Como criar data lakes e data warehouses no Google Cloud

    Skills you'll gain: Data Governance, Data Lakes, Metadata Management, Data Management, Data Warehousing, Data Architecture, Google Cloud Platform, Advanced Analytics, Data Security, Cloud Storage, Big Data, Cloud Computing, Applied Machine Learning, Open Source Technology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Engineering Data Ecosystems: Pipelines, ETL, Spark

    Skills you'll gain: Extract, Transform, Load, Apache Spark, Data Pipelines, Data Integration, Big Data, Data Processing, Data Warehousing, Data Management, Data Architecture, Database Design, Scalability

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Creating Global Brands with Jagdish Sheth

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Onboarding: Automating Employee Journeys

    Skills you'll gain: Responsible AI, Data Ethics, HR Tech, AI Personalization, Automation, Employee Onboarding, Human Resource Strategy, AI Enablement, Generative AI, Business Ethics, User Feedback, Document Management, Personalized Service, ChatGPT, Employee Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Building Demand Forecasting with BigQuery ML

    Skills you'll gain: Model Evaluation, Time Series Analysis and Forecasting, Forecasting, Google Cloud Platform, Predictive Analytics, Predictive Modeling, Big Data, Data Analysis, Data Analysis Software, Exploratory Data Analysis, Cloud Storage

    Beginner · Project · Less Than 2 Hours

  • O

    O.P. Jindal Global University

    Statistical Methods and Data Analysis

    Skills you'll gain: Sampling (Statistics), Statistical Analysis, Probability Distribution, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Correlation Analysis, Regression Analysis, R (Software), R Programming, Statistical Modeling, Statistical Inference, Probability, Big Data, Decision Tree Learning

    Build toward a degree

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: User Research, Data Cleansing, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Seamless Salesforce Integration

    Skills you'll gain: Salesforce Development, Salesforce, Systems Integration, Data Integration, Web Services, Integration Testing, Application Programming Interface (API), Software Design Patterns, Restful API, Complex Problem Solving, Business Solutions

    Beginner · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत

    Skills you'll gain: Target Market, Marketing Planning, Marketing, Sales Process, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Analytics, Sales Strategy, Branding, Digital Marketing, Sales, Revenue Management, Business Metrics

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea gráficos para Facebook en Visme

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Building Batch Pipelines in Cloud Data Fusion

    Skills you'll gain: Data Wrangling, Data Transformation, Data Pipelines, Extract, Transform, Load, Cloud Engineering, Google Cloud Platform, Data Integration, Cloud Development, Cloud-Based Integration, Data Analysis, Database Administration, Data Management

    Beginner · Project · Less Than 2 Hours

  • U

    University of Virginia

    Approche agile et design thinking

    Skills you'll gain: User Story, Persona (User Experience), Agile Product Development, Design Thinking, Agile Methodology, Product Development, User Research, Persona Development, Usability Testing, Team Building, User Centered Design, Value Propositions, Innovation

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Como criar data lakes e data warehouses no Google Cloud: Google Cloud
  • Engineering Data Ecosystems: Pipelines, ETL, Spark: Coursera
  • Creating Global Brands with Jagdish Sheth: Kennesaw State University
  • GenAI for Onboarding: Automating Employee Journeys: Coursera
  • Building Demand Forecasting with BigQuery ML: Google Cloud
  • Statistical Methods and Data Analysis : O.P. Jindal Global University
  • Analyze GA4: Fix Your Data: Coursera
  • Seamless Salesforce Integration: Coursera
  • Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत: Goldman Sachs
  • Crea gráficos para Facebook en Visme: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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