Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Artificial Intelligence, Query Languages, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, System Configuration
Beginner · Guided Project · Less Than 2 Hours
University of North Texas
Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Marketing Planning, Design Thinking, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Looker (Software), Database Development, Database Design, Data Modeling, SQL, Exploratory Data Analysis, Data Visualization Software, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Data Presentation, Plotly, Matplotlib, Exploratory Data Analysis, Plot (Graphics), Data Visualization, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Seaborn, Data Analysis, Box Plots, Descriptive Statistics, Jupyter, Data Science, Anomaly Detection, Python Programming, GitHub
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Drive Engagement, Social Media Management, Social Media Content, Community Development, Discussion Facilitation, Content Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Ethics, Google Cloud Platform, Artificial Intelligence, Open Source Technology, Machine Learning, Data Quality, Data Analysis, Data Validation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Account Strategy, Account Management, Marketing Analytics, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Sales, Digital Transformation, Business Risk Management, Business Metrics, Business Transformation, Innovation, Telecommuting, Virtual Teams, Customer Relationship Building
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Apache Hive, Apache Spark, Big Data, Data Pipelines, Data Import/Export, Data Integration, Data Processing, Relational Databases, File Systems, Command-Line Interface, Configuration Management, Software Installation
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Analytics, Applied Machine Learning, Google Cloud Platform, Predictive Modeling, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Google Cloud Platform, MLOps (Machine Learning Operations), Big Data, Cloud Development, Artificial Intelligence, Machine Learning, Predictive Modeling, Natural Language Processing
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Data Manipulation, Data Transformation, Tidyverse (R Package), Data Wrangling, R Programming, Data Analysis, Data Cleansing
Beginner · Course · 1 - 4 Weeks