• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free
    Free
    C

    Coursera

    Data Preparation with Alteryx: Automating Analytics

    Skills you'll gain: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Wrangling, Workflow Management, Scheduling, Automation, Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Dynamics: Strategy & Case Studies

    Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Introduction to Data Analytics in Google Cloud

    Skills you'll gain: Cloud Infrastructure, Data Management, Data Governance, Cloud Computing, Google Cloud Platform, Cloud Services, Cloud Technologies, Big Data, Cloud Storage, Data Analysis, Data Warehousing, Digital Transformation, Data Collection, Data Structures

    4.6
    Rating, 4.6 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Teradata for Data Warehouse & Analytics

    Skills you'll gain: Teradata SQL, SQL, Stored Procedure, Transaction Processing, Query Languages, Performance Tuning, Database Management, Data Manipulation, Data Architecture, Data Security, Extract, Transform, Load, Database Architecture and Administration, Data Transformation, Data Storage, Relational Databases, Solution Design, Database Management Systems, Data Import/Export, Database Design, System Implementation

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free
    Free
    A

    Amazon Web Services

    SageMaker Unified Studio Foundations for Data Analytics

    Skills you'll gain: AWS SageMaker, Generative AI, Data Lakes, Data Governance, Data Architecture, Data Management, SQL, Applied Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Data Processing and Analytics with AWS

    Skills you'll gain: AWS Kinesis, Apache Kafka, Amazon Redshift, Data Lakes, Real Time Data, Data Management, Apache Hive, Apache Spark, Amazon S3, Data Pipelines, Data Processing, Big Data, Apache Hadoop, AWS Identity and Access Management (IAM), Query Languages, Serverless Computing, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Enhance your Data Analytics Career

    Skills you'll gain: Generative AI, Data Storytelling, OpenAI, Analytics, Data Analysis, Interactive Data Visualization, Prompt Engineering, Data Ethics, Responsible AI, Data Visualization Software, Statistical Analysis, Python Programming, Query Languages

    4.6
    Rating, 4.6 out of 5 stars
    ·
    170 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automation Anywhere

    Implementing RPA with Cognitive Automation and Analytics

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Process Design, Return On Investment, Role-Based Access Control (RBAC), Dashboard, Unstructured Data, User Accounts, Project Design, Feasibility Studies, Analytics, Artificial Intelligence, Development Testing, Operational Analysis, Extensible Markup Language (XML), Business Intelligence, Workflow Management, Business Analytics, Process Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    625 reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…383940…389

In summary, here are 10 of our most popular marketing analytics courses

  • Bachelor of Science in Marketing: University of London
  • Data Preparation with Alteryx: Automating Analytics: Coursera
  • Marketing Fundamentals and Strategy Case Studies: EDUCBA
  • Digital Marketing Foundations: Analyze & Apply Strategies: EDUCBA
  • Digital Marketing Dynamics: Strategy & Case Studies: EDUCBA
  • Introduction to AI for marketing professionals: AI Business School
  • Introduction to Data Analytics in Google Cloud: Google Cloud
  • Mastering Teradata for Data Warehouse & Analytics: Board Infinity
  • SageMaker Unified Studio Foundations for Data Analytics: Amazon Web Services
  • Advanced Data Processing and Analytics with AWS: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok