• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • A

    Amazon Web Services

    Data Analytics and Databases on AWS

    Skills you'll gain: Extract, Transform, Load, Data-Driven Decision-Making, Amazon Web Services, Data Warehousing, Big Data, Databases, Business Analytics, NoSQL, Data Analysis, Data Pipelines, Unstructured Data, Data Processing, SQL, Data Storage, Data Architecture, Relational Databases, Data Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Infosec

    Python for Active Defense

    Skills you'll gain: Cyber Threat Hunting, Threat Detection, Endpoint Detection and Response, Cyber Security Strategy, System Monitoring, Cybersecurity, Continuous Monitoring, Network Security, Network Monitoring, Python Programming, Anomaly Detection, Scripting, Scripting Languages

    4.5
    Rating, 4.5 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    68 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Introduction to KPIs: Measuring Success in Business

    Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Metric, Performance Improvement, Operational Performance Management, Business Analytics, Business Priorities, Benchmarking, Operational Efficiency, Business Reporting, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Program Management and the Art of Communication

    Skills you'll gain: Stakeholder Engagement, Stakeholder Communications, User Story, Persuasive Communication, Target Audience, Non-Verbal Communication, Communication Planning, Influencing, Professional Development, Strategic Communication, Leadership, Data Management, Team Building, Data Integrity, Meeting Facilitation, Communication Strategies, Negotiation, Data Presentation, Communication, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    74 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Alfaisal University | KLD

    إتقان فن الإنجاز | Mastering The Art of Achieving

    Skills you'll gain: Productivity, Time Management, Prioritization, Goal-Oriented, Mental Concentration, Organizational Skills, Multitasking, Scheduling, Performance Improvement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    Launching Your Freelancing Business

    Skills you'll gain: Business Process Automation, Process Improvement, Client Services, Customer Analysis, Presentations, Expectation Management, Business Planning, Brand Strategy, Business Development, Portfolio Management, Time Management, Marketing Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Columbia University

    Advanced Topics in Derivative Pricing

    Skills you'll gain: Derivatives, Credit Risk, Financial Market, Portfolio Risk, Capital Markets, Risk Analysis, Risk Management, Market Dynamics, Portfolio Management, Financial Modeling, Operations Research, Mathematical Modeling, Probability Distribution, Applied Mathematics, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Intellectual Property for Entrepreneurs

    Skills you'll gain: Intellectual Property, Entrepreneurship, Business Strategy, Innovation, Regulation and Legal Compliance, Legal Strategy, Legal Risk, Commercialization, Branding, Competitive Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universitat Autònoma de Barcelona

    Competencias digitales de ofimática: Microsoft PowerPoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Microsoft Office, Productivity Software, Multimedia, Computer Literacy, Information Technology, Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Sustainable Transportation Networks and Streetscapes

    Skills you'll gain: Traffic Flow Optimization, Stormwater Management, Public Works, Landscape Architecture, Civil Engineering, Environmental Engineering, Sustainable Development, Health Equity, Architectural Design, Water Resources, Sustainable Design, Community Development, Environmental Issue

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Intermediate · Course · 1 - 4 Weeks

  • R

    Rice University

    Mindfulness and Well-being: Peace in, Peace Out

    Skills you'll gain: Mindfulness, Compassion, Personal Development, Self-Awareness, Empathy, Interpersonal Communications, Communication, Social Impact, Mental Concentration, Stress Management, Creativity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

1…381382383…834

In summary, here are 10 of our most popular brand management courses

  • Data Analytics and Databases on AWS: Amazon Web Services
  • Python for Active Defense: Infosec
  • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
  • Introduction to KPIs: Measuring Success in Business : Coursera
  • Program Management and the Art of Communication: University of Maryland, College Park
  • إتقان فن الإنجاز | Mastering The Art of Achieving: Alfaisal University | KLD
  • Launching Your Freelancing Business: California Institute of the Arts
  • Advanced Topics in Derivative Pricing: Columbia University
  • Intellectual Property for Entrepreneurs: University of Maryland, College Park
  • Competencias digitales de ofimática: Microsoft PowerPoint: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok