Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Data Mining, Dimensionality Reduction, Predictive Analytics, Data Analysis, R Programming, Statistical Modeling, Big Data, Visualization (Computer Graphics), Business Intelligence, Predictive Modeling, Data Modeling, Analytics, Advanced Analytics, Regression Analysis, Data-Driven Decision-Making, Data Visualization Software, Statistical Visualization, Matplotlib
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Wrangling, Data Cleansing, Data Manipulation, Generative AI, Artificial Intelligence, Interactive Data Visualization, Query Languages
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Big Data, Business Intelligence, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Data Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Jupyter, MLOps (Machine Learning Operations), Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Machine Learning Methods, Applied Machine Learning, Artificial Neural Networks, Text Mining, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Change Management, Organizational Change, Google Workspace, Training and Development, Culture Transformation, Process Management, Customer Success Management, Organizational Effectiveness, Internal Communications, Needs Assessment, Communication Strategies, Stakeholder Engagement
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Data Ethics, Data Analysis, Artificial Intelligence, Data Processing, Machine Learning, Technical Documentation, Data Validation, Software Documentation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering Tools, Web Content, Web Analytics and SEO, Google Cloud Platform, Information Architecture, User Interface and User Experience (UI/UX) Design, User Experience, Web Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Google Gemini, Prompt Engineering, Big Data, Google Cloud Platform, LLM Application, Responsible AI, Natural Language Processing
Advanced · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Database Design, NoSQL, Data Ethics, Digital Transformation, Relational Databases, Data Mining, Predictive Analytics, Data Analysis, R Programming, Big Data, Business Intelligence, Databases, Data-Driven Decision-Making, SQL, Organizational Structure, Business Strategy, Organizational Strategy, Value Propositions
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Legal Strategy, Business Ethics, Price Negotiation, Cultural Responsiveness, AI Personalization, Data-Driven Decision-Making
Intermediate · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Data Storytelling, Risk Analysis, Computer Vision, Deep Learning, Reinforcement Learning, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, Marketing Analytics, MLOps (Machine Learning Operations), Financial Modeling, Data Cleansing, Statistical Analysis, Descriptive Analytics, Simulations, Random Forest Algorithm, Dashboard
Earn a degree
Degree · 1 - 4 Years