Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Strategic Thinking, Strategic Leadership, Visionary, Organizational Strategy, Organizational Leadership, Strategic Decision-Making, Business Leadership, Innovation, Business Transformation, Complex Problem Solving, Organizational Change, Team Motivation
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning
Build toward a degree
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Outlook, Email Marketing, Campaign Management, Compliance Auditing, Customer Relationship Management (CRM) Software, Brand Marketing, Process Improvement, Marketing Planning, Strategic Marketing, Data Mapping, Marketing Effectiveness, Brand Strategy, Marketing Automation, Compliance Management, Data Validation, Regulatory Compliance, Gmail, Project Planning, Copywriting, Brand Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Sales Strategy, Sales Presentation, Data Centers, Customer Insights, Interviewing Skills, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Marketing Planning, Google Ads, Pay Per Click Advertising, Strategic Marketing, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Professional Networking, Social Media Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Marketing Analytics, Performance Analysis, Business Intelligence, Performance Measurement, Marketing Effectiveness, Web Analytics, Interactive Data Visualization, Marketing Strategies, Business Marketing, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Process Improvement and Optimization, Performance Improvement, Gap Analysis, Analytics
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Generative AI Agents, Video Production, Email Automation, Sales Strategy, Advertising, Inside Sales, AI Orchestration, Online Advertising, Marketing Channel, Marketing, Performance marketing, Product Promotion, AI Workflows, Marketing Strategies, Content Marketing, Entrepreneurship, Web Analytics, New Business Development, Agentic systems
Beginner · Specialization · 3 - 6 Months

Hult International Business School
Skills you'll gain: Active Listening, Rapport Building, Sales Strategy, Sales Process, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, Branding, Time Management
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Dashboard, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Content Performance Analysis, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Marketing Channel, Campaign Management, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management
Beginner · Course · 1 - 3 Months