Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Lakes, Cloud API, Google Cloud Platform, Metadata Management, Data Dictionary, Data Mapping, Data Governance, Cloud Computing, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Supervised Learning, Data Preprocessing, Random Forest Algorithm, Applied Machine Learning, Decision Tree Learning, Feature Engineering, Machine Learning Algorithms, Classification Algorithms, Predictive Modeling, Data Analysis, Python Programming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Google Cloud Platform, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Data Processing, Google Cloud Platform, Data Warehousing, Data Maintenance, Data Storage, Cloud Engineering, Data Analysis, Data Architecture, Data Preprocessing, Automation, Data Security
Advanced · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Statistical Reporting, Statistical Methods, Probability & Statistics, Statistical Analysis, Experimentation, Data Analysis, Data Presentation, Estimation
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, System Configuration
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Dataflow, Apache Kafka, Google Cloud Platform, Data Pipelines, Real Time Data, Cloud Services, Big Data, Managed Services, Data Processing, Analytics, Extract, Transform, Load, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Mahout, NoSQL, Big Data, Databases, Real Time Data, Scalability, Distributed Computing, Data Persistence, Database Architecture and Administration, Model Evaluation, Data Integrity, Unstructured Data, Machine Learning Algorithms, Classification Algorithms
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Analysis, Data Modeling, Model Evaluation, Artificial Intelligence, Data Visualization Software, Machine Learning, Technical Documentation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Cloud Management, Data Governance, Performance Tuning, Microsoft Azure, Scalability, Data Management, Information Management, Security Controls, Database Management, Azure Active Directory, Big Data, Data Security, System Configuration
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Application Deployment, Gemini, Data Store, Cloud Applications, OAuth, Data Access, Productivity Software, Performance Metric, Collaborative Software, Identity and Access Management, Data Integration, Search Engine Marketing, Generative AI Agents, Information Architecture, Company, Product, and Service Knowledge
Beginner · Course · 1 - 4 Weeks