• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Python: Apply & Evaluate Sales Forecasting with Time Series

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Feature Engineering, Forecasting, Data-Driven Decision-Making, Data Preprocessing, Trend Analysis, Predictive Analytics, Predictive Modeling, Statistical Analysis, Data Visualization, Exploratory Data Analysis, Data Analysis, Pandas (Python Package), Jupyter

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generate Visuals for A/B Testing Success

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Content Creation, Branding, Text Mining

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze & Optimize Your AI Visibility KPIs

    Skills you'll gain: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Power BI, Performance Analysis, Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Analysis, Statistical Analysis, Business Intelligence, Trend Analysis, AI Enablement, Search Engine Optimization, Management Reporting, Data-Driven Decision-Making, Data Integration

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Case Study: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Building and Optimizing Decision Systems

    Skills you'll gain: Responsible AI, Decision Support Systems, Strategic Decision-Making, Operational Efficiency, Predictive Modeling, Process Optimization, Business Modeling, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Business Intelligence, Data Ethics, Scenario Testing, Forecasting, Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization, Scikit Learn (Machine Learning Library), Python Programming, Regression Testing

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Multimodal Use Cases with Gemini 1.5

    Skills you'll gain: Google Gemini, Image Analysis, LLM Application, Multimodal Prompts, Large Language Modeling, Text Mining, Google Cloud Platform, Computer Vision, Data Processing

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Visualize Supermarket Sales with Kibana

    Skills you'll gain: Dashboard, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, Kibana, Data Analysis, Data Visualization Software, Exploratory Data Analysis, Trend Analysis, Retail Sales, Data Import/Export, System Configuration

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    الأخلاقيات والثقافة ووجهات النظر العالمية

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Corporate Sustainability, Culture, Cultural Sensitivity, Branding, Intercultural Competence, Stakeholder Management, Stakeholder Analysis, Brand Management, Decision Making, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Case Studies in Geostatistical Modeling

    Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Analysis, Geospatial Information and Technology, Geographic Information Systems, Geospatial Mapping, Data Cleansing, Data Analysis, Statistical Modeling, Statistical Analysis, Oil and Gas, Statistical Reporting, Statistical Methods, Estimation, Simulation and Simulation Software, Data Integration

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI SEO Data for Impact

    Skills you'll gain: Web Analytics and SEO, Data Storytelling, Analytics, Statistical Methods, Statistical Analysis, Performance Reporting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية استخدام التطبيق كونستانت كونتاكت

    Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Direct Marketing, Analysis, Customer Communications Management, Customer Relationship Management, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Job Shop Scheduling Using MILP Optimization on RStudio

    Skills you'll gain: R Programming, Analysis, Mathematical Software, Data Analysis

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…400401402…456

In summary, here are 10 of our most popular marketing analytics courses

  • Python: Apply & Evaluate Sales Forecasting with Time Series: EDUCBA
  • Generate Visuals for A/B Testing Success: Coursera
  • Analyze & Optimize Your AI Visibility KPIs: Coursera
  • SEO Case Study: Analyze, Optimize & Grow: EDUCBA
  • Building and Optimizing Decision Systems: Edureka
  • Multimodal Use Cases with Gemini 1.5: Google Cloud
  • Visualize Supermarket Sales with Kibana: EDUCBA
  • الأخلاقيات والثقافة ووجهات النظر العالمية: University of Illinois Urbana-Champaign
  • Case Studies in Geostatistical Modeling : Case Western Reserve University
  • Analyze AI SEO Data for Impact: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok