• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    كيفية استخدام البرنامج إيزيل لوسائل التواصل الاجتماعي

    Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Website Modernization with Generative AI on Google Cloud

    Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, Information Architecture, Google Cloud Platform, Prompt Engineering, Content Management, User Interface and User Experience (UI/UX) Design

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    ETL pipelines con Python: recopila datos de Spotify

    Skills you'll gain: Interactive Data Visualization, Data Transformation, Data Presentation, Data Visualization Software, Business Intelligence, Data Analysis, Extract, Transform, Load, Exploratory Data Analysis, Pandas (Python Package), Data Collection, Data Pipelines, Development Environment, Python Programming

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Microsoft

    Mastering Data Wrangling with dplyr

    Skills you'll gain: Data Manipulation, Data Transformation, Tidyverse (R Package), Data Wrangling, R Programming, Exploratory Data Analysis, Data Analysis, Data Cleansing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية اطلاق حملة اعلانية على موقع بنترست

    Skills you'll gain: Pinterest, Advertising Campaigns, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Marketing, Promotional Strategies, Social Media, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    Crafting AI Identities: Strategies & Ethical Considerations

    Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Personally Identifiable Information, Information Privacy, Persona (User Experience), User Research, Multimodal Prompts, Diversity and Inclusion, User Experience Design, Usability, Artificial Intelligence, Accountability, Ethical Standards And Conduct, User Centered Design, Empathy & Emotional Intelligence

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Google Cloud

    Enabling Sensitive Data Protection Discovery for BigQuery

    Skills you'll gain: Data Management, Data Loss Prevention, Data Security, Google Cloud Platform, Personally Identifiable Information, Big Data, Identity and Access Management

    Intermediate · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Data Warehousing and Integration Part 2

    Skills you'll gain: Data Governance, Extract, Transform, Load, Data Warehousing, Data Integration, DevOps, Data Pipelines, CI/CD, Data Architecture, Infrastructure as Code (IaC), Data Quality, Amazon Redshift, Cloud Computing, Database Architecture and Administration, Cloud Computing Architecture, Analytics, Data Transformation, Amazon S3, Scalability

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    كيفية استخدام التطبيق كونستانت كونتاكت

    Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Direct Marketing, Analysis, Customer Communications Management, Customer Relationship Management, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Pearson

    Skill Up with Python: Data Science and Machine Learning Recipes

    Skills you'll gain: Pandas (Python Package), Web Scraping, Python Programming, Jupyter, Image Analysis, Data Manipulation, Computer Vision, Data Analysis, Natural Language Processing, Data Visualization Software, Matplotlib, Data Import/Export, Unstructured Data, Data Collection

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Boltnew AI - From Code to App

    Skills you'll gain: Data Security

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Multimodal Use Cases with Gemini 1.5

    Skills you'll gain: Google Gemini, Image Analysis, LLM Application, Multimodal Prompts, Large Language Modeling, Text Mining, Google Cloud Platform, Computer Vision, Data Processing

    Beginner · Project · Less Than 2 Hours

1…405406407…456

In summary, here are 10 of our most popular marketing analytics courses

  • كيفية استخدام البرنامج إيزيل لوسائل التواصل الاجتماعي: Coursera
  • Website Modernization with Generative AI on Google Cloud: Google Cloud
  • ETL pipelines con Python: recopila datos de Spotify: Coursera
  • Mastering Data Wrangling with dplyr: Microsoft
  • كيفية اطلاق حملة اعلانية على موقع بنترست: Coursera
  • Crafting AI Identities: Strategies & Ethical Considerations: Coursera
  • Enabling Sensitive Data Protection Discovery for BigQuery: Google Cloud
  • Data Warehousing and Integration Part 2: Northeastern University
  • كيفية استخدام التطبيق كونستانت كونتاكت: Coursera
  • Skill Up with Python: Data Science and Machine Learning Recipes: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok