• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • U

    University of California, Davis

    Annual Campaigns: Building a Case for Support

    Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Customer Relationship Building, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Data-Driven Decision-Making, Communication Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Purpose-Driven Leadership for Strategy and Innovation

    Skills you'll gain: Strategic Thinking, Strategic Leadership, Visionary, Organizational Strategy, Organizational Leadership, Strategic Decision-Making, Business Leadership, Innovation, Business Transformation, Complex Problem Solving, Organizational Change, Team Motivation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    64 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    ISC2

    Incident Response and Recovery

    Skills you'll gain: Incident Response, Disaster Recovery, Computer Security Incident Management, Business Continuity, Security Management, Cybersecurity, Cyber Threat Intelligence, Investigation, Threat Detection, Digital Forensics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tally Education and Distribution Services Private Limited

    Basics of Statutory Compliance and Taxation

    Skills you'll gain: Accounting Software, Accounting and Finance Software, Tax Returns, Data Import/Export, Tax Management, Tax, Tax Compliance, Bookkeeping, Billing & Invoicing, Ledgers (Accounting), Financial Accounting, Financial Reporting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Fundamentals of Microsoft 365 Generative AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Responsible AI, Microsoft 365, Microsoft Office, Information Management, Generative AI, Productivity Software, Microsoft Word, Document Management, Editing, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 3 Months

  • B

    Banco Interamericano de Desarrollo

    Climate Change in Water and Sanitation Utilities

    Skills you'll gain: Climate Change Adaptation, Climate Change Mitigation, Water Resource Management, Energy and Utilities, Environmental Policy, Sustainable Business, Risk Management, Environmental Monitoring, Environmental Science, Finance, Innovation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Scrimba

    Learn Typescript

    Skills you'll gain: TypeScript, Node.JS, Web Development Tools, React.js, Server Side, Javascript, Data Structures, Web Development, Data Validation, Web Design, Computer Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    58 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Set and Achieve Team Goals

    Skills you'll gain: Team Leadership, Motivational Skills, Collaboration, Productivity, Employee Engagement, Overcoming Obstacles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Foundations of Telehealth

    Skills you'll gain: Telehealth, Health Technology, Health Systems, Health Care, Medical Billing, Clinic Management Systems, Electronic Medical Record System, Health Care Procedure and Regulation, Health Care Administration, Telecommunications, Value-Based Care, Regulatory Compliance, Patient Communication, Patient-centered Care, Communication Systems, Health Policy, Digital Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Customer Success: Conociendo al cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer experience strategy (CX), Customer Retention, Customer Relationship Management, Customer Engagement, Customer Relationship Management (CRM) Software, Leadership, Sales Management, Leadership and Management, Customer Insights, Business Metrics, Key Performance Indicators (KPIs), Sales Strategy, Cross-Functional Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Climate change and Indigenous People and local communities

    Skills you'll gain: Climate Change Adaptation, Research Methodologies, Cultural Sensitivity, Environmental Issue, Qualitative Research, Social Impact, Community Development, Sustainable Development, Environmental Policy, Data Collection, Climate Change Mitigation, Vulnerability, Natural Resource Management, Governance, Fundraising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

1…412413414…834

In summary, here are 10 of our most popular brand management courses

  • Annual Campaigns: Building a Case for Support: University of California, Davis
  • Purpose-Driven Leadership for Strategy and Innovation: Duke University
  • Incident Response and Recovery: ISC2
  • Basics of Statutory Compliance and Taxation: Tally Education and Distribution Services Private Limited
  • Fundamentals of Microsoft 365 Generative AI: Microsoft
  • Climate Change in Water and Sanitation Utilities: Banco Interamericano de Desarrollo
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • Learn Typescript: Scrimba
  • Set and Achieve Team Goals: Google
  • Foundations of Telehealth: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok