• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apache Pig: Analyze, Transform & Optimize Data

    Skills you'll gain: Apache Hadoop, Extract, Transform, Load, Data Pipelines, Data Processing, Data Transformation, Data Manipulation, Apache, Scripting, Debugging, Query Languages, Scripting Languages, Open Source Technology

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Como modernizar sites com a IA generativa no Google Cloud

    Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering Tools, AI Enablement, Web Content, Web Analytics and SEO, Google Cloud Platform, User Experience, Web Development

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 日本語版

    Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Query Languages, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Português

    Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Work with Gemini Models in BigQuery - Français

    Skills you'll gain: Google Gemini, SQL, Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Python Programming, Model Deployment, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - Bahasa Indonesia

    Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Business Workflow Analysis, Big Data, Model Evaluation, Data Analysis Software

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Attention Mechanism - 日本語版

    Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Applied Machine Learning, Artificial Neural Networks, Large Language Modeling, Text Mining

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Cómo utilizar BigQuery ML para ejecutar inferencias

    Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, MLOps (Machine Learning Operations), Google Cloud Platform, Machine Learning, Predictive Modeling, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    BigQuery Machine Learning für Inferenzen nutzen

    Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, Data-Driven Decision-Making, Google Cloud Platform, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    CertNexus

    DEBIZ (Exam DEB-110): Data Ethics for Business Professionals

    Skills you'll gain: Data Ethics, Business Ethics, Responsible AI, Ethical Standards And Conduct, Sustainable Development, Law, Regulation, and Compliance, Data Security, Medical Privacy, Information Privacy, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Business Leadership, Artificial Intelligence, Accountability, Business Strategy, Safety and Security, Emerging Technologies, Human Centered Design

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Master Decision Trees in R: Build, Predict & Evaluate

    Skills you'll gain: Model Evaluation, Supervised Learning, Data Preprocessing, Data-Driven Decision-Making, Statistical Modeling, Classification Algorithms, Plot (Graphics)

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Modernizing Data Lakes & Data Warehouses with GC - Italiano

    Skills you'll gain: Data Lakes, Data Warehousing, Data Pipelines, Data Infrastructure, Data Architecture, Cloud Storage, Google Cloud Platform, Big Data, Data Processing, Cloud Development, SQL

    Intermediate · Course · 1 - 3 Months

1…444445446…451

In summary, here are 10 of our most popular marketing analytics courses

  • Apache Pig: Analyze, Transform & Optimize Data: EDUCBA
  • Como modernizar sites com a IA generativa no Google Cloud: Google Cloud
  • Work with Gemini Models in BigQuery - 日本語版: Google Cloud
  • Boost Productivity with Gemini in BigQuery - Português: Google Cloud
  • Work with Gemini Models in BigQuery - Français: Google Cloud
  • Work with Gemini Models in BigQuery - Bahasa Indonesia: Google Cloud
  • Attention Mechanism - 日本語版: Google Cloud
  • Cómo utilizar BigQuery ML para ejecutar inferencias: Google Cloud
  • BigQuery Machine Learning für Inferenzen nutzen: Google Cloud
  • DEBIZ (Exam DEB-110): Data Ethics for Business Professionals: CertNexus

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok